As the nights draw in and the scent of pumpkin lattes fills the air once again, from big to little, we bring you the top Kidswear picks at Icon Outlet for the season ahead.

Comfy casuals

From a kick-about in the park to chilling out in the den, head to GAP and Jack Wills for practical, preppy wardrobe classics. They have everything you need, from cosy jumpers and joggers to those must have winter pyjama sets, and right now you can save an extra 50% off.

GAP Family header - Extra savings at ICON outlet shopping London

Preppy perfection 

Stocking their American-inspired quality designer fashion lines for girls, boys and babies, Tommy Hilfiger Kids is a must visit this winter. Plus there’s up to 70% off RRP and until the 1st November, enjoy a complimentary gift with any purchase in store. T&C’s apply. See in-store for details.

Be a good sport

Sportswear is a must have staple for any kids wardrobe whatever the season. Find the whole team kit including t-shirts, base layers, jumpers, joggers and trainers at the leaders in their field, adidas, Asics, New Balance and Nike.

Got old trainers lying around? Don’t just throw them away. Bring them down to the Nike store at Icon Outlet and help recycle them into materials for the next generation of athletes. Click here to find out more….

Nike discount at ICON outlet shopping London

Outdoor warriors 

It can be hard enough getting the kids assembled and out the front door at the best of times but Regatta takes the hassle out of making sure they are fully equipped and ready for the great outdoors when they do. From high-performance outdoor wear to everyday clothing with added protection for the dog walkers, multi-tasking Mums, picnickers, backpackers, dads at the footie, urban roamers, beachcombers and puddle-loving kids – Regatta have you covered. Plus right now save an extra 50% off Kidswear. T&C’s apply. See in-store for details.


Icon Outlet at The O2

Best foot forward

For the most durable and comfortable kids shoes on the market, head to Clarks. The in-store measuring service will make sure you leave with a pair that will go the distance. If it’s jazzy footwear you’re after, then look no further than Skechers. They’ve got light-up sparkles, velcro, laces and all the colours of the rainbow.

Dress it up

Those big occasions are few and far between right now, but that doesn’t mean we can’t get out of the jumpers and joggers now and again to get a bit dressed up. Head to GANT for cool smart clothing, for any occasion, that your kids will love.

More to do at The O2 

With plenty of food outlets, and a relaxed shopping environment, Icon Outlet is the perfect place for a family shopping trip. With free parking for up to 4 hours until the end of August, come and discover over 60 superstar brands with up to 70% off RRP every day, all under the world famous roof of The O2. Find out how to keep the whole family entertained this summer and beyond at The O2.

Half Term Trail 

This half term, we’ve got a chart topping trail for all the family that will take you on a musical journey around The O2 to find missing song lyrics that unlock some special prizes.

Starting at Up at The O2 Base Camp, explorers will set off to find five locations around the world famous tent and gather clues to complete the musical trail.

Everyone taking part wins a prize, as well as being entered into a draw to win a selection of grand prizes, including premium event tickets or a family pass for Up at The O2.

Your safety is our top priority

We can’t wait to welcome you back and want to assure you that the health and safety of all of our visitors and teams is our top priority. We’ve made a few changes to how we operate so we can help everyone visiting and working at Icon Outlet stay safe. You can find out more about the steps we’ve taken to ensure you and your family have a safe and comfortable shopping trip here.