Icon Outlet at The O2
Here’s a full list of all the brands you can get extra savings with:


Adidas20% OFF Outlet PriceNot in conjunction with other offers, on selected items only.
Beauty Outlet20% OFF Outlet Price
BOSS20% OFF Outlet Price
Brooks Brothers20% OFF Outlet PriceNew Collection only.
Calvin Klein20% OFF Outlet Price
Dune London20% OFF Outlet Price
Gant20% OFF Outlet PriceGANT reserves the right to alter or cancel this promotion at any time
Gap20% OFF Outlet Price
G-Star20% OFF Outlet PriceNew Season only.
Hackett20% OFF Outlet Price
James Lakeland20% OFF Outlet Price
Joseph Cheaney & Sons20% OFF Outlet PriceWhen you buy 3 pairs.
Joy20% OFF Outlet Price
New Balance20% OFF Outlet Price
Osprey London20% OFF Outlet PriceItems with only one markdown. Cannot be used in conjunction with any other offers.
Pepe Jeans20% OFF Outlet Price20% on outlet price (not cumulative with other promotions).
Phase Eight20% OFF Outlet Price
Pro Cook20% OFF Outlet PriceWhen you spend £100
Tateossian20% OFF Outlet Price
Ted Baker20% OFF Outlet Price
The Cosmetics Company Store20% OFF Outlet Price
Tommy Hilfiger20% OFF Outlet Price
Tommy Hilfiger Kids20% OFF Outlet Price
Yankee Candle20% OFF Outlet PriceExcludes selected Gift Sets


Terms and Conditions
  1. The Private Sale Event 20% discount cannot be used in conjunction with any other offer, promotion or additional markdown and excludes all sale and clearance ranges.
  2. The 20% discount is applied to the 1st reduced outlet price only, except where specific store T&C’s apply as above
  3. To claim the 20% discount, a valid QR code must be presented at time of purchase at the till point which will be sent after online registration for the event
  4. The 20% discount can only be used at Icon Outlet and at participating stores as above, and individual store T&C’s apply. See above
  5. The 20% discount can only be claimed at time of purchase and cannot be redeemed or refunded at a later date
  6. The 20% discount is valid only from 11am Thursday 24th – 6pm Sunday 27th September