Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away your isolation wardrobe and get some glamour back in your life. We’re here to help you navigate this summer’s trends, and to reassure you that we’ve got you covered when you’re ready for your first taste of retail therapy.

Our team have pulled out the need-to-know fashion trends for men this summer, and where you can find them at Icon Outlet. We’ve got over 60 superstar brands with up to 70% off RRP every day, all under the world-famous roof of The O2.


1 Preppy 

The return of preppy dressing is fully back in the picture; from boat shoes to Oxford shirts – and clashing colours seems to be a key feature. We recommend you invest in a preppy shirt and chinos from Hackett, and complete the look with a rugby shirt from Jack Wills.


2 Double Denim

Love it or hate it, double denim is back with a vengeance. What better time to invest in a pair of jeans, and a denim jacket for life – good quality denim will always be in fashion. Zip along to Levi’s to check out their offers on the world’s most famous jeans.

3 Working from home

With the world of work changing, many of us have relaxed our work wardrobe. But there’s a danger this goes a step too far. It’s time to update your basics and ensure you’re comfortable, and respectable. Head along to Tommy Hilfiger and Calvin Klein to look simply sharp.

4 Cargo Trousers

A throw-back to the 90’s some would say. GQ describes this trend as “All Saints at their peak”, rather than “Ray Mears climbing a peak”. Cargo trousers are now more than a utility trouser, they’re a fashion statement. Head along to GAP and pick up a pair.

5 Look to the future 

Shop for classic shapes including aviators and wayfarers, or make a statement with your eyewear this year. Futuristic wrap-around sunglasses are in, as well as oversized and feminine styles. Make sure you take into account polarization and lens strength too. Head to Sunglass Hut to chat to the experts who will guide you to the right choice.