There may be millions of Dads out there, but we’re pretty sure that yours is one in a million. (We think ours is too!) If you’re looking for a way to show him you care, then look no further. Whatever your Dad’s interests, we’ve got it covered. From sports, to style, adventure and food, we’ve got all his favourite brands at up to 70% off RRP.

Need some inspiration? You’re in the right place! The team at Icon Outlet have scoured the stores for the perfect Father’s Day gift ideas. Whether it’s a new running t-shirt, a set of cufflinks, a stylish polo shirt, some new pots and pans or some luxury chocolates, we’ve got everything you could imagine under the world-famous roof of The O2.

Sporty Dad

Whether he loves a friendly kick-about, a high-tempo squash session, a Saturday morning Parkrun, or lazy Sunday on the golf course, he’ll be sure to appreciate some new sportswear or accessories from some of the world’s best sports brands. Head down to Adidas, Nike Factory Store, Asics, New Balance and Sketchers, to find lots of options at outlet prices. Sports Fan? Check out Lids, the #1 destination for hats covering the major MLB, NBA, NFL, NHL, & Soccer teams.

Stylish Dad

So, your Dad’s got style? Why not treat him to an exciting new addition to his wardrobe? If you’re looking for accessories, head to Tateossian for cufflinks and bracelets, or stop by Lead + Ball to find glasses, scarfs and umbrellas. If he’d rather something to wear, then try Tommy Hilfiger, Crew Clothing Company and Ted Baker for high quality polo shirts, beautiful sweatshirts or a something jazzier, all at up to 70% off RRP.

Outdoorsy Dad

If your Dad is the type that won’t still, then perhaps some outdoor wear is the best option. Whether he enjoys hiking, camping, or mucking about on the water, we’ve got great options at Regatta and Craghoppers. If he’s in need of a new pair of sunglasses, then head straight for Sunglass Hut for outlet prices on a huge range of the world’s favourite brands in technical and stylish sunglasses.

Foodie Dad

If your Dad enjoys cooking, then check out the range of cooking tools and gadgets at Pro Cook, including choppers, frothers and chippers, all at up to 70% off RRP. Sweet tooth? Swing by Hotel Chocolat for luxury chocolate gifting option at outlet prices. Alternatively, take him out at The O2, and check out our incredible range of bars and restaurants.

Finally, head to Hallmark Cards for wrapping paper and cards. Sorted!

Enjoy celebrating with your ol’ man!

Saleha Rahmani June 13, 2022

Posted In: Style

When you think about London and summertime, there’s one thing that always springs to mind. The fresh cut lawns, fresh strawberries and cream, and fresh tennis whites of Wimbledon. Tennis fan or not, it’s hard not to be swept up by the sheer majesty of the world’s oldest tennis tournament.

So, whether you’re heading to Centre Court, watching at home or at your local pub, it’s likely you’ll feel the pull towards your old racket and trainers. It’s time to give your sportwear and overhaul and get out on that court with a spring in your step. Head down to Icon Outlet for all of your sportswear needs at up to 70% off RRP.

Smashing Sportswear

From everyday leisurewear to technical training kit, head to Adidas Outlet and Nike Factory Store for high-quality and fashionable sports apparel for every sporting need. Tennis not your sport? Head to lids to find caps and merchandise from the world’s most famous sports and teams, all at outlet prices.

Snazzy New Sneakers

Get back out onto the court with some new trainers to match your enthusiasm. Head along to Sketchers to find fashionable flair or check out Asics and New Balance to find technical shoes for general use, or specific sporting purposes. You’ll find outlet discounts of up to 70% off RRP across all of our world-famous sports brands.

Centre Court Ready

Are you planning on attending Wimbledon? If yes, then we’re excited to find you a match winning outfit. For sporting gentlemen’s wear, head to Hackett and Gant for beautiful shirts, blazers and chinos. Looking for a classic dress, to turn heads in a crowd? Then go straight to Hobbs and Phase Eight to find timeless and on-trend options to suit every shape. Enjoy all of our smart-casual and formalwear brands at up to 70% off RRP.

Ready for the Rays

Set yourself up for success this summer with some sporting sunglasses. Head along to Sunglass Hut to find the latest trends and performance designs. Whether you’re watching or playing, you won’t miss a slice. Select your favourite top brand sunglasses at up to 70% off RRP.

With the biggest names in sportswear under our world-famous roof, we look forward to getting you all kitted out to win…game, set and match!

Saleha Rahmani June 13, 2022

Posted In: Style

Don your hats, blazers and dresses. It’s time to enjoy some good old British fun with a day out at the races. “But what to wear?” we hear you ask. Not to worry, our style team have picked out the best on show at Icon Outlet, to help you enjoy the British summertime, looking your finest. With up to 70% off our 60 superstar brands, you’ll be sure to find the perfect ensemble in which to brush elbows with royalty.

At Icon Outlet, we are proud to boast a fantastic selection of men’s and women’s formalwear featuring world famous brands including Moss Bros, Hackett, Hobbs, Phase Eight and many more, all under our world-famous roof. Join us to explore the latest trends, timeless classics or statement pieces, that you can enjoy wearing on many special occasions in the future.

Dresses to Impress

Looking for something a Middleton might wear? Look no further. Head to Hobbs for a beautiful range of tailored dresses and jackets in powerful colours or check out Phase Eight for glorious options in styles to suit every shape. Find the perfect posh partywear, with up to 70% off RRP.

Blazers & Glory

For the guys going traditional, we’ve got some of the UK’s best loved men’s formalwear brands at outlet prices all under one roof. If you’re seeking sharp tailoring, traditional suits or black tie, head to Moss Bros or Skopes. Want a smart casual or preppy style? Hackett and Gant will have plenty of options.

Best Foot Forward

Look race-day smart from head to toe with a fabulous pair of shoes. Enhance your suit or blazer with some handmade British loafers, brogues, or boat shoes from Joseph Cheaney & Sons. Find the perfect pair to compliment a beautiful dress at Dune or Kurt Geiger. You’ll find all of these fabulous brands with deals of up to 70% of RRP.

Accessorize for First Prize

It’s a special occasion, so be sure to adorn your outfit with amazing accessories, all at staggering outlet prices. Head to Lead + Ball for brollies, hats and glasses, or Tateossian to find simple and elegant cufflinks and bracelets to complete your suit. If it’s arm candy you’re after, then look no further than Radley London and OSPREY LONDON for beautiful leather goods that will look fabulous for years to come.

We have so many options under one world-famous roof. If you are struggling to know what to wear to the races, then get down to Icon Outlet to find everything you need.  We’re excited to help you look and feel race-day fabulous.

We look forward to seeing you soon. Giddy-up!

Saleha Rahmani June 13, 2022

Posted In: Style

With a hint of summertime in the air and an extra Bank Holiday on the horizon to commemorate the Queen’s Platinum Jubilee, it’s hard not to get swept up in the wave of patriotic celebration. Get into the spirit and check out our fabulous world-famous British brands to find the perfect outfit for attending a garden or street party.

Our Icon Outlet team have cherry-picked the Best of British on show at Icon Outlet, and like every brand out there, they each have their own unique story from humble British beginnings. With so much British fashion heritage on show, strut on down to shop local and support British brands, all at up to 70% off RRP.

Suited & booted

If you’re looking for the very best in British tailoring, then look no further.  Whether you’re after a beautiful suit, some hand-crafted leather shoes, or accessories to bring your outfit together, come down to Icon Outlet to enjoy our luxury brands that are steeped in British history and heritage.

• Moss Bros, the UK’s No.1 formal menswear specialist, have 171 years of experience in suit design since their founding in London in 1851. They continue to make men feel amazing with suits, knitwear and accessories for every style

• Skopes, established over 60 years ago in Yorkshire, provides men’s’ formalwear of the highest quality, including suits, blazers and tuxedos.

• Joseph Cheaney & Sons are still hand-crafting their beautiful leather shoes from the same factory in Northamptonshire that they’ve occupied since 1896.

• Tateossian are a London jewelry designer, who specialize in men’s accessories. They even have a Queen’s Jubilee range of cufflinks and shirt studs – a winning combination.

Dress to the nines

Heading out and about on the Bank Holiday weekend? Treat yourself to a beautiful, bold and totally British outfit from one of our incredible luxury brands. Floaty florals, sharp tailoring, handbags and shoes, we’ve got it all covered, all at up to 70% off RRP.

• Ted Baker was founded in 1987 in Glasgow. Their unwavering focus on quality, mixed with a quirky sense of humour is always apparent in their playful partywear.

• Hobbs, established in Hampstead, London in 1981, draws on a rich heritage whilst always looking forward. Their collections of timeless pieces are designed to answer the needs of life-loving modern women.

• OSPREY LONDONis renowned for its timelessly elegant luxury leather accessories crafted in the most sumptuous leathers. Bags, belts and wallets; everything you need to complete the look.

• Radley London was founded in the 1980’s in London’s famous Camden Lock Market. Decades on, they’re proud to see their signature Scottie dog swing on the arm of 1000’s of inspiring women around the world.

• Dune London started as a concession store on London’s Oxford Street in 1992 specialising in affordable luxury footwear, and now have over 350 stores. They are quite literally “London born, globally worn”.

Relax and unwind

Planning on putting your feet up over the Queen’s Jubilee Bank Holiday weekend? Why not relax and unwind with some pamper products from The Body Shop; a force for good in British cosmetics. Hailing from Brighton in the 1970’s, they’ve been breaking the mould with their ethically sourced and naturally based products, that makes people feel good in their own skin. Find an amazing range at up to 70% off RRP at their Icon Outlet store.

Classy and casual

Hanging out with family and friends over the Bank Holiday? Perhaps some classy new casual wear from Devon-born Crew Clothing. Their signature polo shirts and jerseys are just part of their range of timeless pieces inspired by the British coast, available at up to 70% off at Icon Outlet.

So however you’re celebrating the Queen’s Platinum Jubilee Bank Holiday, we look forward to helping you dress for the occasion, or simply relax, with our brilliant British brands at outlet prices!

Saleha Rahmani May 17, 2022

Posted In: Style

Spring has sprung once again and it’s time to join us at Icon Outlet as we help you look and feel fabulous for the new season. Shop designer brands and big name labels including Calvin Klein, GANT, Hackett, Kurt Geiger, Tommy Hilfiger, Ted Baker and many more. Plus, you’re always guaranteed so much more for less at Icon Outlet with up to 70% off RRP every day, and all under the world-famous roof of The O2.

Here’s our top 5 seasonal picks to help you step into spring with style.

1. Handbags & Gladrags

What is spring without a splash of colour? Whether it’s popping frames from Sunglass Hut or Lead & Ball, or a dazzling piece of arm candy from Osprey of London or Kurt Geiger, a high-vis accessory will brighten every day.

2. Spring Forward

If your wardrobe needs a touch of “Marie Kondo”  then Icon Outlet is the perfect place to bring in the new. You’ll be sure to find some unique and exciting pieces and fabulous footwear at Kurt Geiger, James Lakeland, Joseph, JOY, Moss Bros and Ted Baker.

3. All aglow

Fancy a skincare shake-up too? Head to Clarins, The Body Shop and The Cosmetics Company Store to find up to 70% off your favourite cosmetics counter brands including Clinique, MAC and Estee Lauder.

4. She’s Electric

From gorgeous Spring fabrics at Hobbs, to a classic Breton from GANT, whether you’re buying for yourself or your leading lady, Icon Outlet has it all; with the added bonus of up to 70% off RRP across all your favourite stores. Then head to The Cosmetics Company Store to set your new outfit off with a striking new Spring scent.

5. Swagger like Jagger

Gents, it’s time to up the style stakes and we’ve got everything covered; from casual weekend wear, to office attire, sports gear or the perfect outfit for a night out on the town to make the most of those lighter evenings. Just a few not-to-be-missed stores include Hackett, GANT, Joseph Cheaney & Sons and Moss Bros.

We’re open 7 days a week and you can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

See you soon, superstars!

Ian Bayne March 27, 2022

Posted In: Style

Spring has sprung and the doors of Icon Outlet are re-opening, just in time for Mother’s Day on Sunday 27th March. It’s time to celebrate all of those marvellous mamas out there. Those sometimes infuriating, often embarrassing, but always hardworking and caring individuals, without whom, we wouldn’t even exist!

Whether she’s into fashion, beauty or just loves a sweet treat, we’ve got the perfect gift to make every mum feel fabulous.  What better way to show some serious love, and celebrate all of the wonderful things she does?

The Icon Outlet team have been scouring the stores for Mother’s Day gift inspiration, so read on and come on down to pick up the perfect gift from her favourite brands, at up to 70% off RRP.

1. Time to Relax

Whilst everyone knows that mums have superpowers and can do a zillion things at once, she’d certainly appreciate a break. Head to The Body Shop to find bath bubbles, body butters and face masks, for the ultimate pamper session, at outlet prices.

2. A New Lippy

There’s nothing like a new lip colour to lift her mood and get her strutting with a spring in her step. Time to lavish her with the perfect shade from The Cosmetics Company Store, with up to 70% off RRP across top brands including Estee Lauder, Clinique and Kiehl’s.

3. Give the Glow

As we come out of the winter months, she’ll love the gift of radiant skin. Pop along to Clarins to explore luxury serums and creams at outlet prices. You can’t go wrong with expert advice from the Clarins beauty team on hand.

4. Sweet Like chocolate

Find beautiful selection boxes, gloriously smooth hot chocolate or Chocolate liqueurs, all wrapped up to perfection. With up to 70% off RRP, Hotel Chocolat is the perfect place for gifts for all those chocoholic mums out there.

5. A Bag to Envy

Think she deserves a real treat this year? Splash out on a luxury leather bag for any occasion. Whether she’d like a workbag, clutch, satchel or tote, bag her a beauty at outlet prices from Osprey London or Radley London.

6. Lounge in Luxury

For those lazy Sundays, perhaps she’d like to lounge in luxury. Head to Tommy Hilfiger or Calvin Klein to find up to 70% off on unbeatably comfortable hoodies, sweatshirts and lounge pants.

7. Make a Statement

Think you know your mum’s taste? Why not treat her to a statement blouse, dress or cardigan from one of our world-famous fashion brands. Check out JOY, Ted Baker, James Lakeland, Hobbs, or Phase Eight, and give a gift that’ll brighten her wardrobe, all at up to 70% off RRP.

8. All wrapped up!

Once you’ve settled on the gift, head to Hallmark, where we’ve got all of your wrapping and cards needs sorted, at outlet prices. That’s a wrap!

Strut on down to The O2 and pick her the perfect Mother’s Day gift from our many superstar brands, all up to 70% off RRP. She’s worth it!

Saleha Rahmani March 17, 2022

Posted In: Style

Welcome back, it’s good to see you again

We’re pleased to announce that many of our stores in Icon Outlet at The O2 have now reopened. Join us and shop at some of your favourite brands, including Calvin Klein, Clarins, Sunglass Hut, Ted Baker, Tommy Hilfiger and more – all with up to 70% off RRP and just in time to update your spring wardrobe to blow those winter blues away.

Full list of stores now open at Icon Outlet at The O2

Tommy Hilfiger

Hackett

Gant

Joseph

Joseph Cheaney & Sons

Calvin Klein

Ted Baker

Tateossian

Lead & Ball

Sunglass Hut

Moss Bros

Hotel Chocolat

Hallmark

Clarins

James Lakeland

JOY

Osprey

Radley

The Body Shop

Crew Clothing Company

Pro Cook

Hobbs

Phase Eight

The Cosmetics Company Store

Kurt Geiger

You can also enjoy the rest of The O2, including the Entertainment District, home to some of the very best dining and entertainment with over 30 bars and restaurants offering a variety of cuisines. From interactive experiences at TOCA Social, to immersive dining with Mamma Mia! The Party, along with Cineworld, London’s largest cinema, you can always do more at The O2. Find out more.

We’re working hard to reopen our remaining stores, restaurants, and attractions as soon as possible and we’ll let you know as soon as we can. You can keep up to date with all the latest news and announcements by following us on social and signing up to our newsletter.

We’re working hard to reopen our remaining stores, restaurants, and attractions as soon as possible and we’ll let you know just as soon as we can. You can keep up to date with all the latest news and announcements by following us on social and signing up to our newsletter.

We can’t wait to welcome you back.

Ian Bayne March 9, 2022

Posted In: Style

If you love retail and have a passion for service, then we have some amazing opportunities here at The O2 just for you. Icon Outlet is London’s most exciting shopping destination and home to some of the world’s leading fashion and lifestyle stores, and right now we’re recruiting to find our next retail superstars.

Join us for our free Roaming Recruitment Event on Wednesday 8th June between 3pm and 8pm where you can meet our teams and find out more about all the roles our stores are recruiting for and what it’s like to be part of the world’s number one music, leisure, and entertainment venue.

Simply register your details via the link below and we’ll send your confirmation email with all the details you need.

Ian Bayne January 23, 2022

Posted In: Style