Our top summer Health and Beauty picks

Summer staycations, special occasions, or simply some self-care, you can count on Icon Outlet to provide all of your favourite beauty products, cosmetics and fragrances to make you look and feel fabulous.

The Icon Outlet beauty team have curated their top health and beauty picks to ensure that you’re next shopping experience will send you home ready to relax your mind and body.

With up to 70% off RRP on world famous cosmetics brands plus extra savings all this week, Icon Outlet is the place to visit for style and beauty under the iconic roof of The O2. So let’s get started…

  1. It’s Pamper time

With all sorts of life stresses, it’s never been more important to prioritise some me-time. Take a long bath, put on your favourite relaxing tunes, and enjoy some bubbles or a relaxing scrub from The Body Shop.

  • Juicy strawberry premium gift set for £28.80, originally £39.20 RRP.
  • Shop for all your classic favourites for less with 20% off core products
  • 15% off premium skincare
  • 10% off gifts

 

The Body Shop

  1. Nail it!

There’s nothing like a new nail colour or lipstick to transform how you’re feeling. An injection of pretty pinks or powerful reds can move your day from okay to Hooray! Head to The Cosmetics Company store for up to 70% off RRP on your favourite brands including Clinique, Estee Lauder and Bobbi Brown.

  • Plus get ready to glow, with an additional 20% off Clinique’s fan favourite Moisture Surge 72hr and get a free 30ml Moisture Surge 72hr when you spend £40 on the Clinique skin care range.
  • Pick your shade and Celebrate National Lipstick Day and receive a free Lipstick or Lip gloss when you spend £50 in store for one day only!
  • Discover our curated collection of skin, hair and makeup essentials at £5, £10, £15, £20 in the I ❤️ summer beauty event. Hydrate, refresh and glow up your beauty routine just in time for summer.

The Cosmetics Company Store

  1. Fake it ‘til you make it

It’s summer time and the weather is fine! If you want a little boost of bronze then head to Beauty Outlet for all of the best tanning products on the market.

  • Shop Clarins for less at Beauty Outlet, pick up a Clarins Instant Lift Sheet Masque Set for £25, originally £56.99 RRP
  • Stock up on SPF with a Clarins SPF 50 Sun Care Milk Lotion Spray at £8, originally £22 RRP
  • Pick up a Clarins Vital Light Day Cream SPF 15 for only £28, originally £60 RRP

Beauty Outlet

 

  1. Makes perfect Scents

Stay fresh on those hot summer days with a beautiful new fragrance from Indulge Fragrances. With over 400 brands to choose from and a boutique shopping experience, the in-store team will help you find the perfect scent.

  • Jimmy Choo Man Ice for £27, originally £48 RRP
  • If packing your suitcase and heading to Terminal 1 to enjoy some airport buys before jetting off into the scorching sun is no longer on the agenda, you can still enjoy one of those perks with up to 50% off a range of aftershaves in store!

Indulge Fragrances

  1. A close shave

Look and feel smooth this summer, with shave gels or foams from The Cosmetics Company Store and great skincare. If your beard is your thing, then head to Beauty Outlet to grab yourself a beard kit to keep those stray hairs in check.

  • Save on the iconic Estée Lauder Advanced Night Repair Serum and Advanced Night Repair Eye. Purchase one Advanced Night Repair Eye 15ml & one Advanced Night Repair 50ml Serum for only: £70.00 R.R.P: £128.00 (Saving of £58.00).

 

The Cosmetics Company Store

  1. Inside & Out

Nourish your body with supplements, vitamins and health food inspiration at Holland & Barrett. The friendly team can help you understand what nutritional support may benefit you, based on your lifestyle.

  • Buy 1 product get 2 completely free on selected items
  • Buy 1 get 1 half price on selected items

Holland And Barrett

So what are you waiting for? If you want to look and feel fabulous, then you’ll find everything you need under the world-famous roof of The O2.

 

Head down to Icon Outlet and enjoy 4 hours of free parking when you spend £35 or more shopping. Check out full details here.

 

We continue to take every precaution to keep you, our shoppers and staff safe.

 

Relax and enjoy, rockstars!

 

 

July 19, 2021

Posted In: Style

Introducing the new Showcase Clearance Sale

Showcase Co at ICON outlet shopping London

This summer, we are excited to present the Showcase.co Clearance sale. Every Friday, Saturday and Sunday, the Showcase.co store will offer up to 90% off a selection of luxury brands!

The Showcase.co Clearance sale offers you the best prices on last-chance designer items. The first sale will kick off on the 2nd July, featuring Molton Brown, Anya Hindmarch Smells, Jonathan Adler Candles and Melissa Odabash.

Each week, the brands on offer at the Showcase.co Clearance sale will change, offering you the chance to shop across a variety of different sales. These upcoming brands will include Sophia Webster, J Brand, Furla, Hunter, Helmut Lang and Theory…. please check out www.showcase.co to get updates as new brands are announced.

Molton Brown

Opening Hours

Fridays, 10:00 – 18:00⁠

Saturdays, 10:00 – 18:00⁠

Sundays, 11:00 – 18:00⁠

Upcoming Events

2nd July- 11th July – Molton Brown, Melissa Odabash, Jonathan Adler Candles, Anya Hindmarch Smells

16th July-25th July – Sophia Webster, Furla, Molton Brown

29th July- 1st August – Reiss Sample Clearance Sale

 

To secure access to each weekly event, we would encourage you to book a ticket online in advance via the Showcase website as store capacity is currently restricted due to social distancing requirements. Please book early to avoid disappointment!

BOOK YOUR SLOT

Anya Hindmarch Smells

June 30, 2021

Posted In: Shopping, Style

Get the look this Summer at Icon Outlet

Get the look this Summer at Icon Outlet

Summer is finally here, and our style team at Icon Outlet want to give you the confidence to socialise with swagger.  Whether you’re relaxing with friends at home, brunching in the city, or getting packed up for a getaway, we’ve got everything you need to sizzle this summer.

With up to 70% off over 60 superstar brands, you can expect to leave with your hands full, and your bank balance full too (well…almost). Throw in the Summer Sale taking place in June and July, and you’ll be amazed by the bargains you can snap up on your favourite brands.

 

Summer in the City

From Spitalfields Market, to Battersea Park and Greenwich Village; as London comes back into full bloom, we’re excited for you to enjoy all of the best bits of the Capital, dressed to impress!

For him: Strike the perfect balance between relaxed and sophisticated with our wide range of luxury and lifestyle men’s brands. Head to Hackett for up to 70% off RRP for some classic cut shorts or chinos, or pick up a shirt or two for £89 from Lacoste and top it off with some chic shades from Lead + Ball. For shoes head to Joseph Cheaney + Sons where you can buy 3 pairs and get an extra 20% off!

For her: Float around the city on cloud nine, in beautiful prints and unique designs from Ted Baker at up to 70% off RRP, or pair a floaty blouse from Hobbs and a denim jacket from Pepe Jeans London where there is currently up to 50% off RRP and top it off with a cute clutch from Kurt Geiger which is currently up to 70% off RRP for the ultimate day-to-evening outfit. Accessorise at Tateossian with up to 80% off on jewellery.

Pepe Jeans, Lacoste and Dune at Icon Outlet

Summer Athleisure

For casual Sunday cruising, Pilates & coffee catch-ups or an impromptu knock about, we’re here to get your outfit sorted – game, set and match.

For him: Whether you’re looking for performance wear or something more relaxed, we’ve got options for you. Head to Asics to pick up running shoes at up to 50% off RRP, technical shorts or t-shirts, guaranteed to impress your opponent, or head to adidas for Originals at up to 50% off RRP.

For her: For the perfect combination of technical support, style and a splash of colour, Nike is the perfect place to start for your athleisure wardrobe and currently has up to 30% off RRP in their end of season sale. Then pick up a casual Breton, hoody or sweatshirt from Crew Clothing to transition from workout studio to coffee shop with ease.

adidas discount - adidas 20% off - ICON Outlet discounts

adidas at Icon Outlet

Summer Essentials

Planning a getaway, or simply sunbathing in the garden? From the bare essentials to the icing on the cake, we’ve got all of your summer staples under one super stylish roof.

For him: If you’re planning on getting out and about this summer, there’s a few staples you can’t go without. From the classics; Aviator or Wayfarers; or the latest trends in eyewear, head to Sunglass Hut for the ultimate choice in sunglasses and get up to 40% off a second pair! Check out Craghoppers to get togged up for all your summer adventures with up to 30% off RRP on camping gear and clothing and waterproofs.

For her: For ultimate comfort in the heat of summer, it’s essential to get the basics just right. Head to Next Outlet for up to 70% off RRP on swimwear and beach cover-ups, or GAP for vests, shorts and simple t-shirts, guaranteed to help you look and feel simply relaxed. Finish the look with a bright leather bag from Osprey London to add a pop of colour at up to 70% off RRP. Also pick up some summer skincare SPF and essentials from The Cosmetics Company.

Sunglass Hut and Hackett at Icon Outlet

 

Strut on down to Icon Outlet and the get The Look this summer. Enjoy a relaxed shopping experience, with up to 70% off our 60 superstar brands, plus 4 hours of free parking when you spend £35 or more. Check out full details here.

 

We continue to take every precaution to keep you, our shoppers and staff safe. Check out our full guidance here.

 

Let the summer glamour begin!

 

June 10, 2021

Posted In: Style

JOSEPH opening 4 June

We’re excited to announce JOSEPH, renowned for contemporary, sophisticated and effortless luxury essentials will be opening 4 June.

JOSEPH is a British contemporary designer brand with a strong core of luxury essentials AND was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now-iconic design houses and emerging brands alike. The JOSEPH own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe.

Win a £250 Gift Card to spend at JOSEPH

To celebrate the arrival of JOSEPH at Icon Outlet, we’re giving away a £250 Gift Card to one lucky winner, plus fifty £20 runner up Gift Cards to spend in store.

To be in with a chance to win, just register here. The lucky winners will be notified by email with details of how to collect the Gift Card in store. Terms and conditions apply, see here for details.

June 1, 2021

Posted In: Style

Icon Outlet now open even longer

Get ready to rock, because Icon Outlet is open even longer. We’ll be keeping you updated here over the coming weeks with all the latest news and information, plus we’ll be bringing you some much need shopping inspiration for the new season and more chances to win on our social channels, so be sure to follow us on Instagram and Facebook.

 

Opening times from May 17th
Open Close
Monday10am7pm
Tuesday10am7pm
Wednesday10am7pm
Thursday10am7pm
Friday10am8pm
Saturday10am8pm
Sunday11am6pm

 

Icon Outlet at The O2

May 14, 2021

Posted In: Style

All glammed up for a sociable summer

As we hurtle towards Summer and with a year’s worth of social engagements to make up for, the style team at Icon Outlet are ready to get you all glammed up and sparkle at every soirée.

With venues re-opening and socialising beginning to get back to normal, head down to Icon Outlet to craft the ultimate outfit to help you “WOW” as you get back out on the town. Even better, you’ll save up to 70% off RRP and all this month we have some extra special offers from some of the sharpest and smartest brands in town. Check out all the latest offers here.

 

Shop to Win your shopping worth £250 

 

Next at Icon Outlet
Next at Icon Outlet
Out-out

It’s the moment we’ve all been waiting for. Gathering a group of friends and hitting the town! You can barely wait, but are you ready to strut you stuff?

For Her: Choose irresistible dresses, skirts and denim from GUESS, then top it off with some killer heels and a beautiful bag from Kurt Geiger and you’re good to go! Plus, enjoy a free gift at GUESS when you spend over £89.

For Him: GANT; famed for their statement blazers; is a good place to start, teamed with one of their many classic shirts, now 2 for £85. Also head to Hackett for menswear staples; shirts, polos & sweatshirts galore.

GUESS at Icon Outlet
GUESS at Icon Outlet
Weekend get-togethers

From pub gardens to picnics in the park; as restrictions relax, we want to help you to relax too – in style.

For Her: Opt for a floaty mini dress in a beautiful print from Ted Baker and adorn it with some luxury leather arm candy from Osprey London. Need stylish summer staples? Head to Next Outlet for tops, shorts and swimwear to cover all bases. All this for up to 70% off original selling prices.

For Him: For low maintenance but high impact summer wear, head to Lacoste for some simple and fresh French style. Top it off with the best selection of brands and the latest trends in sunglasses from Sunglass Hut where you can get an additional 40% off your second pair.

Ted Baker Icon Outlet
Ted Baker Icon Outlet
Something special

Celebrate in style! Whatever special occasions you have on this summer, we’re here to ensure you turn heads for all the right reasons. Without the price tag!

For Her: For floor-sweeping hems and trailing embellishments; Phase Eight have elegant styles to suit every shape. Fantasy prints, floral, floaty or frills more your vibe? Try James Lakeland for some unique style inspiration.

For Him: Opt for luxury elegance with a tailored suit from BOSS, or head to Moss Bros; the UK’s No1 Formalwear specialist, all at up to 70% off RRP.

Join us, as you prepare to sparkle at every summer social occasion and enjoy up to 70% off our 60 superstar brands. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

Moss Bros at Icon Outlet
Moss Bros at Icon Outlet
After work drinks

As we ease ourselves back in to a working week, whether from home or the office, after work drinks are most definitely a thing once again – and aren’t we grateful. Make a smooth transition from the desk to the bar with workwear that blends seamlessly from the daytime into the night.

For Her: Dress to impress as you head back to your desk. Head to Hobbs for colourful and flattering tailored skirts and tops. Be sure to combine style and functionality to carry you from daytime into the evening, with a beautiful bag from Radley London.

For Him: Ooze with relaxed charisma with American heritage pieces from Brooks Brothers, the home of the original button-down collar. Finish off the look with classic and stylish footwear from Joseph Cheaney & Sons where if you buy 3 pairs you get 20% off.

Brooks Brothers at Icon Outlet
Brooks Brothers at Icon Outlet

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we head back towards normality. Check out our full guidance here.

Shop, sparkle and socialise!

May 10, 2021

Posted In: Style

The Denim Event at Icon Outlet

Friday 16th – Sunday 25th April

This week we’re obsessing over all things denim. Whether you’re looking for a comfortable Sunday vibe, effortless office chic or a little bit of sass, you can’t go wrong with some timeless denim. Or can you?

The style team at Icon Outlet have been scouring the stores and have come up with 5 top tips to bear in mind when choosing the right threads for you. With up to 70% off the world’s biggest names in denim including Levi’s, GAP, GUESS, Pepe Jeans London, Tommy Hilfiger and Calvin Klein, you’re guaranteed to find the perfect fit at unbeatable prices.

Plus don’t miss some amazing denim discounts all this week until Sunday 25th April. Find all the latest offers here.

 

5 Tips to Dazzle in Denim with Icon Outlet

 

1. Don’t stick to trends
Levi’s at Icon Outlet

Denim is timeless, and let’s face it, some trends work for some people and just don’t for others. With the rise of the conscious fashion, make sure you think of your new jeans as a purchase for life, not one that will shelved next season because trends have moved on.

With sustainability at the front of mind, Levi’s® are planting the Levi’s® forest to help the Earth breathe more freely…and you can help! For every new app download between now and April 30th they will plant a tree, and together you can help reduce CO2 by up to 1 million kgs. Through their app you’ll get exclusive access to new promos and products – plus you can relax in the knowledge you’re fighting climate change. Sign up, learn more and share here.

Head straight to Levi’s outlet store to find their iconic 501 jeans, part of the very fabric of fashion history, and they are globally famed for their high-quality range of denim.  And for a truly unique twist, Pepe Jeans London can personalise your denim from just £5, plus save an extra 20% off when you buy 2 items, or an extra 30% off when you buy 3.

 

2. Work with your body type
Pepe Jeans at Icon Outlet

Understanding your body type, is key to unlocking your perfect pair of jeans. Check out these handy online guides for men and women, to help you find the perfect cut, fit, rise and length.

Try GAP and Next Outlet store for a great range of men’s and women’s jeans in every silhouette. With up to 70% off RRP across the range plus up to an extra 50% off selected lines and all sale items £10 and under at GAP you’re bound to find jeans that fit and feel great, as well as fitting the budget.

 

3. Pick your palette
Tommy Hilfiger at Icon Outlet
Tommy Hilfiger at Icon Outlet

Will you opt for a dark, medium, light or coloured wash? With so much choice it can feel a little overwhelming. Want a smarter look? Go for a darker denim. Denim for the weekend? A light, casual denim would do the trick.

Top tip: a dark blue is the most versatile and can be worn with the most colours and on the most occasions,

For weekend style you can’t beat French sport & luxury brand, Lacoste with the iconic crocodile, paired with some casual sneakers and a polo. Or opt for American “preppy” look at Tommy Hilfiger, teamed with a causal tee or rugby shirt.

If it’s a more glamorous look you’re after, head for GUESS to seek out a pair that would take you seamlessly from daytime leisure to a night on the town, for up to half the price!

 

4. Try before you buy

Icon Outlet Summer Fashion

Of course, it’s tempting to click “buy” with your feet up; sipping your morning coffee and catching up with your favourite podcast. Bliss. But jeans need to be tried before you buy. Nothing comes close to feeling the weight of the fabric, and finding THE pair that you can move effortlessly in. To guarantee your new threads fit you like a denim dream, head to Levi’s and take advantage of their specialist denim tailoring service.

And for jeans with the utmost attention to detail and comfort, be sure to pay a visit to Calvin Klein. Plus, with outlet prices across the store, you may even sneak in some fancy CK underwear with the savings you’ll make, the perfect denim duo.

 

5. Seek expert opinion

Still baffled? Well that’s what we’re here for. The staff at the world-famous denim shops at Icon Outlet will have a keen eye, a wealth of experience, and the desire to seek you out your perfect pair.

Head to Portobello Road’s very own Pepe Jeans London. This locally established fashion house has all the experience and design credentials to create the perfect pair of jeans for city life.

Ready to find your perfect pair? Our doors are open, and we’re excited to help you dazzle in denim. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we ease out of lockdown and back to normality. Check out our full guidance here. 

April 15, 2021

Posted In: Style

Strut into Spring with Superstar Style

Tommy Hilfiger Icon Outlet
Tommy Hilfiger available at Icon Outlet

 

With a year’s worth of socialising to catch-up on, it’s time to regain our former glamour, and who knows, maybe step it up a notch?

Dust off your capsule staples, get your appointments at the salon, and join us at Icon Outlet as we make you feel truly fabulous again. We’ve got over 60 superstar brands including BOSS, Calvin Klein, GANT, Hackett, Kurt Geiger, Levi’s, Next, Tommy Hilfiger, Ted Baker and many more. Plus, you’re always guaranteed so much more for less at Icon Outlet with up to 70% off RRP every day, and all under the world-famous roof of The O2.

The team at Icon Outlet have 5 Spring Style Tips that will help you take the social stage with confidence after a year of isolation…

1. Handbags & Gladrags

What is spring without a splash of colour? Whether it’s popping frames from Sunglass Hut or Lead + Ball, or a dazzling piece of arm candy from Osprey of London or Kurt Geiger, a high-vis accessory will brighten every day.

Osprey Icon Outlet
Osprey London Icon Outlet

 

2. Spring Denim

With everyone used to a slightly more “relaxed” approach to office attire over the past 12 months (Zoom meetings in slippers anyone?), Denim is the perfect answer. Bag yourself timeless bargain that you can dress up or dress down, no matter what the occasion at Levi’s, Pepe Jeans London or Tommy Hilfiger.

Pepe Jeans Icon Outlet
Pepe Jeans Icon Outlet

 

3. Express Yourself

With more time at home, perhaps you’ve had time to rethink your style. Maybe you’ve had a bit of a “Marie Kondo” and you’ve finally cleared some more space in your wardrobe or shoe rack. Is it time for a total overhaul? Icon Outlet is the perfect place to express yourself. You’ll be sure to find some unique and exciting pieces at Dune, Joseph Cheany & Sons, JOY, Ted Baker and James Lakeland.

Ted Baker Icon Outlet
Ted Baker Icon Outlet

 

Fancy a skincare shake-up too? Head to The Cosmetics Company Store to find up to 70% off your favourite cosmetics counter brands including Clinique, MAC and Estee Lauder.

The Cosmetics Company Store Icon Outlet
The Cosmetics Company Store Icon Outlet
4. She’s Electric

Find Spring Florals at Guess, beautiful blouses at Hobbs, or a classic Breton from GANT. Whether you’re buying for yourself or your leading lady, Icon Outlet has it all; with the added bonus of up to 70% off RRP across all your favorite stores. Then head to Indulge Fragrances or The Cosmetics Company Store to set your new outfit off with a striking new Spring scent.

The Cosmetics Company Store Icon Outlet
The Cosmetics Company Store Icon Outlet

 

5. Swagger like Jagger

If you or the man in your life could do with a pick-me-up, our extensive menswear shopping experience will help you regain that swagger. We’ve got everything covered; from casual weekend wear, to office attire, sports gear or the perfect outfit for your first night back on the town. Just a few not-to-be-missed stores include Brooks Brothers, Lacoste, Hackett and GANT.

Brooks Brothers Icon Outlet
Brooks Brothers Icon Outlet

 

Our doors open from 10am April 12th and we’re excited to help you strut into Spring. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we ease out of lockdown and back to normality. Check out our full guidance here.

See you soon, superstars!

April 8, 2021

Posted In: Style

Shop from the comfort of your own home with the BOSS virtual shopping service

 

BOSS Icon Outlet

BOSS is delighted to offer you an exclusive shopping experience. Contact the BOSS Store to book a private, virtual consultation from the comfort of your own home.

Whether you are looking for laid-back athleisure, Zoom-worthy looks or that perfect gift, the BOSS team will guide you through the collections and select items specific to your individual needs. All purchases will be made securely and will be shipped directly to you. Delivery charges may apply.

Contact the BOSS Team directly to book your appointment today.

Boss_Outlet_London_o2@hugoboss.com | tel:020 8305 9614

 

March 1, 2021

Posted In: Style

Icon Outlet now open

Get ready to rock, because Icon Outlet is open even longer and we can’t wait to see you. We’ll be keeping you updated here over the coming weeks with all the latest news and information, plus we’ll be bringing you some much need shopping inspiration for the new season and more chances to win on our social channels, so be sure to follow us on Instagram and Facebook.

 

Opening times
Open Close
Monday10am7pm
Tuesday10am7pm
Wednesday10am7pm
Thursday10am7pm
Friday10am8pm
Saturday10am8pm
Sunday11am6pm

 

Icon Outlet at The O2

February 25, 2021

Posted In: Style