Brilliant British Brands at Icon Outlet


With a hint of summertime in the air and an extra Bank Holiday on the horizon to commemorate the Queen’s Platinum Jubilee, it’s hard not to get swept up in the wave of patriotic celebration. Get into the spirit and check out our fabulous world-famous British brands to find the perfect outfit for attending a garden or street party.

Our Icon Outlet team have cherry-picked the Best of British on show at Icon Outlet, and like every brand out there, they each have their own unique story from humble British beginnings. With so much British fashion heritage on show, strut on down to shop local and support British brands, all at up to 70% off RRP.

Suited & booted

If you’re looking for the very best in British tailoring, then look no further.  Whether you’re after a beautiful suit, some hand-crafted leather shoes, or accessories to bring your outfit together, come down to Icon Outlet to enjoy our luxury brands that are steeped in British history and heritage.

  • Moss Bros, the UK’s No.1 formal menswear specialist, have 171 years of experience in suit design since their founding in London in 1851. They continue to make men feel amazing with suits, knitwear and accessories for every style


  • Skopes, established over 60 years ago in Yorkshire, provides men’s’ formalwear of the highest quality, including suits, blazers and tuxedos.


  • Joseph Cheaney & Sons are still hand-crafting their beautiful leather shoes from the same factory in Northamptonshire that they’ve occupied since 1896.


  • Tateossian are a London jewelry designer, who specialize in men’s accessories. They even have a Queen’s Jubilee range of cufflinks and shirt studs – a winning combination.

Dress to the nines

Heading out and about on the Bank Holiday weekend? Treat yourself to a beautiful, bold and totally British outfit from one of our incredible luxury brands. Floaty florals, sharp tailoring, handbags and shoes, we’ve got it all covered, all at up to 70% off RRP.


  • Ted Baker was founded in 1987 in Glasgow. Their unwavering focus on quality, mixed with a quirky sense of humour is always apparent in their playful partywear.


  • Hobbs, established in Hampstead, London in 1981, draws on a rich heritage whilst always looking forward. Their collections of timeless pieces are designed to answer the needs of life-loving modern women.


  • OSPREY LONDONis renowned for its timelessly elegant luxury leather accessories crafted in the most sumptuous leathers. Bags, belts and wallets; everything you need to complete the look.


  • Radley London was founded in the 1980’s in London’s famous Camden Lock Market. Decades on, they’re proud to see their signature Scottie dog swing on the arm of 1000’s of inspiring women around the world.


  • Dune London started as a concession store on London’s Oxford Street in 1992 specialising in affordable luxury footwear, and now have over 350 stores. They are quite literally “London born, globally worn”.

Relax and unwind

Planning on putting your feet up over the Queen’s Jubilee Bank Holiday weekend? Why not relax and unwind with some pamper products from The Body Shop; a force for good in British cosmetics. Hailing from Brighton in the 1970’s, they’ve been breaking the mould with their ethically sourced and naturally based products, that makes people feel good in their own skin. Find an amazing range at up to 70% off RRP at their Icon Outlet store.

Classy and casual

Hanging out with family and friends over the Bank Holiday? Perhaps some classy new casual wear from Devon-born Crew Clothing. Their signature polo shirts and jerseys are just part of their range of timeless pieces inspired by the British coast, available at up to 70% off at Icon Outlet.


So however you’re celebrating the Queen’s Platinum Jubilee Bank Holiday, we look forward to helping you dress for the occasion, or simply relax, with our brilliant British brands at outlet prices!


May 17, 2022

Posted In: Style

Icon Outlet Student Offers

Don’t miss these student offers in Icon Outlet –

Skechers, Levis (full price items)

Holland & Barrett, Nike,Tateossian, Indulge Fragrance, Yankee Candle, Sunglass Hut, Ted Baker (excluding promo)

Tommy Hilfiger (off full price), Beauty Outlet, Calvin Klein (off full price), GANT (10% off full price), Jack Wills, James Lakeland, JOY, New Balance, ProCook (when you spend £30), Regatta (any item up to 50% off), The Cosmetics Copany (not valid in conjuction with any other offer)

Hotel Chocolat


* All discounts are subject to T&Cs and are only available with a valid student card or Unidays account.

April 20, 2022

Posted In: Shopping, Style

Up to 80% off RPP at the Showcase REISS Clearance Sale



We are pleased to present REISS Clearance sale at the Showcase store at Icon Outlet at The O2.

For four days only Showcase is proud to offer you up to 80% off RRP on luxury menswear and womenswear.

Stock available at this sale will include samples, factory seconds and past season stock. Majority of the stock will be a women’s UK 10 and men’s M.



Sat 9th Apr 2022, 10:00 – 19:00
Sun 10th Apr 2022, 11:00 – 17:00


Sign up here.

March 28, 2022

Posted In: Shopping, Style

Step into Spring with Superstar Style

Tommy Hilfiger Icon Outlet
Tommy Hilfiger at Icon Outlet

Spring has sprung once again and it’s time to join us at Icon Outlet as we help you look and feel fabulous for the new season. Shop designer brands and big name labels including Calvin Klein, GANT, Hackett, Kurt Geiger, Tommy Hilfiger, Ted Baker and many more. Plus, you’re always guaranteed so much more for less at Icon Outlet with up to 70% off RRP every day, and all under the world-famous roof of The O2.

Here’s our top 5 seasonal picks to help you step into spring with style.

1. Handbags & Gladrags

What is spring without a splash of colour? Whether it’s popping frames from Sunglass Hut or Lead & Ball, or a dazzling piece of arm candy from Osprey of London or Kurt Geiger, a high-vis accessory will brighten every day.

Osprey Icon Outlet
Osprey London Icon Outlet
2. Spring Forward

If your wardrobe needs a touch of “Marie Kondo”  then Icon Outlet is the perfect place to bring in the new. You’ll be sure to find some unique and exciting pieces and fabulous footwear at Kurt Geiger, James Lakeland, Joseph, JOY, Moss Bros and Ted Baker.

Ted Baker Icon Outlet
Ted Baker Icon Outlet
3. All aglow

Fancy a skincare shake-up too? Head to Clarins, The Body Shop and The Cosmetics Company Store to find up to 70% off your favourite cosmetics counter brands including Clinique, MAC and Estee Lauder.

Clarins at Icon Outlet
4. She’s Electric

From gorgeous Spring fabrics at Hobbs, to a classic Breton from GANT, whether you’re buying for yourself or your leading lady, Icon Outlet has it all; with the added bonus of up to 70% off RRP across all your favourite stores. Then head to The Cosmetics Company Store to set your new outfit off with a striking new Spring scent.

The Cosmetics Company Store Icon Outlet
The Cosmetics Company Store Icon Outlet
5. Swagger like Jagger

Gents, it’s time to up the style stakes and we’ve got everything covered; from casual weekend wear, to office attire, sports gear or the perfect outfit for a night out on the town to make the most of those lighter evenings. Just a few not-to-be-missed stores include Hackett, GANT, Joseph Cheaney & Sons and Moss Bros.

Moss Bros
Moss Bros at Icon Outlet

We’re open 7 days a week and you can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

See you soon, superstars!

March 27, 2022

Posted In: Style

8 Gift Ideas for a Magical Mother’s Day

Spring has sprung and the doors of Icon Outlet are re-opening, just in time for Mother’s Day on Sunday 27th March. It’s time to celebrate all of those marvellous mamas out there. Those sometimes infuriating, often embarrassing, but always hardworking and caring individuals, without whom, we wouldn’t even exist!

Whether she’s into fashion, beauty or just loves a sweet treat, we’ve got the perfect gift to make every mum feel fabulous.  What better way to show some serious love, and celebrate all of the wonderful things she does?

The Icon Outlet team have been scouring the stores for Mother’s Day gift inspiration, so read on and come on down to pick up the perfect gift from her favourite brands, at up to 70% off RRP.

  1. Time to Relax

Whilst everyone knows that mums have superpowers and can do a zillion things at once, she’d certainly appreciate a break. Head to The Body Shop to find bath bubbles, body butters and face masks, for the ultimate pamper session, at outlet prices.


  1. A New Lippy

There’s nothing like a new lip colour to lift her mood and get her strutting with a spring in her step. Time to lavish her with the perfect shade from The Cosmetics Company Store, with up to 70% off RRP across top brands including Estee Lauder, Clinique and Kiehl’s.


  1. Give the Glow

As we come out of the winter months, she’ll love the gift of radiant skin. Pop along to Clarins to explore luxury serums and creams at outlet prices. You can’t go wrong with expert advice from the Clarins beauty team on hand.

  1. Sweet Like chocolate

Find beautiful selection boxes, gloriously smooth hot chocolate or Chocolate liqueurs, all wrapped up to perfection. With up to 70% off RRP, Hotel Chocolat is the perfect place for gifts for all those chocoholic mums out there.


  1. A Bag to Envy

Think she deserves a real treat this year? Splash out on a luxury leather bag for any occasion. Whether she’d like a workbag, clutch, satchel or tote, bag her a beauty at outlet prices from Osprey London or Radley London.


  1. Lounge in Luxury

For those lazy Sundays, perhaps she’d like to lounge in luxury. Head to Tommy Hilfiger or Calvin Klein to find up to 70% off on unbeatably comfortable hoodies, sweatshirts and lounge pants.

  1. Make a Statement

Think you know your mum’s taste? Why not treat her to a statement blouse, dress or cardigan from one of our world-famous fashion brands. Check out JOY, Ted Baker, James Lakeland, Hobbs, or Phase Eight, and give a gift that’ll brighten her wardrobe, all at up to 70% off RRP.


Back to work in style with James Lakeland at ICON at the O2

  1. All wrapped up!

Once you’ve settled on the gift, head to Hallmark, where we’ve got all of your wrapping and cards needs sorted, at outlet prices. That’s a wrap!

Strut on down to The O2 and pick her the perfect Mother’s Day gift from our many superstar brands, all up to 70% off RRP. She’s worth it!

March 17, 2022

Posted In: Style

Outlet shopping returns to The O2


Welcome back, it’s good to see you again

We’re pleased to announce that many of our stores in Icon Outlet at The O2 have now reopened. Join us and shop at some of your favourite brands, including Calvin Klein, Clarins, Sunglass Hut, Ted Baker, Tommy Hilfiger and more – all with up to 70% off RRP and just in time to update your spring wardrobe to blow those winter blues away.

Full list of stores now open at Icon Outlet at The O2

Tommy Hilfiger




Joseph Cheaney & Sons

Calvin Klein

Ted Baker


Lead & Ball

Sunglass Hut

Moss Bros

Hotel Chocolat



James Lakeland




The Body Shop

Crew Clothing Company

Pro Cook


Phase Eight

The Cosmetics Company Store

Kurt Geiger


You can also enjoy the rest of The O2, including the Entertainment District, home to some of the very best dining and entertainment with over 30 bars and restaurants offering a variety of cuisines. From interactive experiences at TOCA Social, to immersive dining with Mamma Mia! The Party, along with Cineworld, London’s largest cinema, you can always do more at The O2. Find out more.


We’re working hard to reopen our remaining stores, restaurants, and attractions as soon as possible and we’ll let you know as soon as we can. You can keep up to date with all the latest news and announcements by following us on social and signing up to our newsletter.


We’re working hard to reopen our remaining stores, restaurants, and attractions as soon as possible and we’ll let you know just as soon as we can. You can keep up to date with all the latest news and announcements by following us on social and signing up to our newsletter.

We can’t wait to welcome you back.


March 9, 2022

Posted In: Style

Could you be our next big star?

If you love retail and have a passion for service, then we have some amazing opportunities here at The O2 just for you. Icon Outlet is London’s most exciting shopping destination and home to some of the world’s leading fashion and lifestyle stores, and right now we’re recruiting to find our next retail superstars.

Join us for our free Recruitment Evening on 2 February between 4pm and 7pm where you can meet our teams and find out more about all the roles our stores are recruiting for and what it’s like to be part of the world’s number one music, leisure, and entertainment venue.

Simply register your details via the link below and we’ll send your confirmation email with all the details you need.

January 23, 2022

Posted In: Style

Fabulous for Less in 2022 with Icon Outlet


The New Year is here, superstars! Our team at Icon Outlet are here to help you feel your most fabulous ready to strut into 2022. Whether you have set resolutions or not, January is a great time for a fresh start.

With up to 80% off RRP across our 60 superstar brands in the Icon Winter Sale, read on to find out how we can help you to look and feel fantastic…

Get Fit, Look Fresh

If January spurs you on to hit the gym hard, get out running, or try a new sport, then we’ve got everything you need to motivate you to get out of the door. We all know that the first step is the hardest, but some snazzy new sneakers or cool new kit has to help. Right? Head to Adidas, Nike Factory Outlet, Skechers Sport, Asics or New Balance to find style and performance, all at up to 80% off RRP in the Icon Winter Sale.




Supercharge your Skin

All the indulging over the festive period can leave our skin feeling lifeless. It’s time to give your skin a new glow, with up to 80% off RRP in the Icon Winter Sale. Seek expert advice, find luxury skincare products and snap up the biggest names in beauty at The Cosmetics Company Store, Beauty Outlet and Clarins.


The Wonder of Wellbeing

With plenty of cosy evenings in ahead, we’ve got all you need to make them times to indulge in your own wellbeing, all at up to 80% off RRP in the Icon Winter Sale. Pick a gorgeous scent for your home at Yankee Candle, run a bath with lots of bubbles from The Body Shop, or pour yourself a glorious cup of tea from Whittard of Chelsea. Still not feeling your best? Head to Holland & Barrett to find vitamins and health supplements to give you a boost.

Holland and Barrett

Look & Feel Fabulous

Looking for a workwear overhaul? Head to Hobbs or Hackett. Need some new luxury weekend wear? Try Joseph, Jack Wills, or Pepe London Jeans. Icon Outlet has everything you need to ready your wardrobe for action in the New Year, all at up to 80% off RRP at the Icon Winter Sale.


Regatta Great Outdoors

We wish you a fabulous New Year, and we look forward to helping you find incredible deals, with up to 80% off RRP on 60 superstar brands soon!

Over 30% off - Adidas Outlet Store at ICON Outlet


January 4, 2022

Posted In: Style

Cool Savings in the Icon Outlet Winter Sale

The Icon Outlet Winter Sale is now on with up to 80% off RRP at over 60 superstar brands, so you can find the best of the seasons winter wardrobe wonders at the lowest prices available. Stock up on knitwear, bobble hats, sweaters and winter boots to keep you warm well into the New Year, and to set you up for winters ahead.

Luxury Outerwear for Less



Pick up an absolute bargain on a beautiful winter coat, jacket or Gillet, all at up to 80% off in the Icon Winter Sale. Head to Craghoppers, Regatta and Crew Clothing Co for casual outdoor wear, or Hobbs and Hackett for something more formal.

Seasonal Trends on Sale

Ted Baker


Enjoy this seasons favourite trends at up to 80% off. You’ll find fabulous dresses, shirts and jeans that you’ll love at Next, JOY, Ted Baker, Tommy Hilfiger and Pepe Jeans London.

Snap-up Sensational Shoes

Joseph Cheaney & Sons


Keep your toes warm and looking stylish, with a pair of winter boots or stylish brogues from Dune London, Kurt Geiger or Joseph Cheaney & Sons. With up to 80% off to be found on beautiful brand footwear, you’d be mad to miss the Icon Winter Sale.

Save on Stylish Sportswear



Be ready to spring into the New Year with huge savings on your favourite sportswear brands. Find trainers, leggings, base layers and more, all at up to 80% off in the Icon Outlet Winter Sale at the Nike Factory Store, Adidas, Sketchers and Asics. Sports fan? Head to Lids; the #1 destination for hats, so you’re ready to rep your team in the New Year!

Crazy Prices on Kidswear

Tommy Hilfiger Kids


Get your little ones set up for success for the New Year, with bargains-galore on all of their favourite brands. Head down to Tommy Hilfiger Kids, Jack Wills, Sketchers and Next Outlet to find things they’ll love at up to 80% off RRP in the Icon Winter Sale.

Bargains on Beauty

The Cosmetics Company Store


New Year, New You? Time to invest in a new beauty regime to give yourself a boost for 2022. Head to Clarins, Beauty Outlet, The Body Shop and The Cosmetic Company store for up to 80% off on your favourite beauty brands.

Christmas may be over, but the Icon Winter Sale is only just beginning. Make sure you don’t miss out on incredible deals, with up to 80% off RRP on 60 superstar brands!

Season’s Greetings, Superstars!




December 15, 2021

Posted In: Style

New Year opening hours

Icon Outlet will be open until late every day from January 1st so there’s plenty of time to shop our Winter Sale with up to 80% off RRP.


Saturday 01/01/2022 10:00 AM – 8:00 PM

Sunday 02/01/2022 10:00 AM – 8:00 PM

Monday 03/01/2022 – 10:00 AM – 8:00 PM


Normal opening hours from Tuesday 4th January


Tuesday 10:00 AM – 7:00 PM
Wednesday 10:00 AM – 7:00 PM
Thursday 10:00 AM – 7:00 PM
Friday 10:00 AM – 8:00 PM
Saturday 10:00 AM – 8:00 PM
Sunday* 11:00 AM – 8:00:PM

Monday 10:00 AM – 7:00 PM


*Sunday trading hours of 12-6 will apply to Adidas, Guess, Next and Nike.

Icon Outlet at The O2

December 9, 2021

Posted In: Style