Celebrating the arrival of Elton John’s ‘Farewell Yellow Brick Road’ tour at The O2.
The ‘Farewell Elton at The O2’ store provides an opportunity for visitors and fans alike to shop a full range of Elton John tour merchandise, complete with unique fan experiences and photo opportunities.
Located between Build-A-Bear and Skechers, the store will stock a range of products including venue-exclusive clothing, posters and more. The store also features a signing wall for fans to leave a message of thanks to the Rocket Man.
‘Farewell Elton at The O2’ is open 10-8pm everyday until Monday 17 April.
Come and chat to us at our first Sunflower Pop-Up at the Outlet at The O2 during February half-term. We’re here from Saturday 11 February to Wednesday 15 February 2023 to chat to you about all things Sunflower –to hear from you in person, to raise awareness of hidden disabilities and to promote what the Hidden Disabilities Sunflower is.
Globally 1 in 7 of us live with a disability. That’s approximately 1.3 billion people. But while some of us experience a disability that is visible, many have a non-visible condition or experience a combination of both visible and non-visible conditions. These can be physical, visual, auditory or neurological and range from autism and ADHD to cognitive impairments such as learning difficulties and dementia, as well as mental health conditions. They can also be respiratory and chronic conditions such as asthma, diabetes, chronic pain and sleep disorders.
The Hidden Disabilities Sunflower enables you to discreetly let people around you that you have a non-visible disability and that you may need a helping hand, understanding, or simply more time.
While it’s easy to feel that your story can’t possibly make a meaningful difference, the truth is that it can influence individuals and the wider community. Whether you or someone you care about is someone living with a disability and wears the Sunflower, you can empower others and encourage people to support them by sharing your experience.
Our Sunflower video booth will be up and running. Here you can be the star of your own Sunflower story. Sharing your lived experience and the role the Sunflower plays in your life.
FREE Sunflower lanyards
Do you have a non-visible disability? Come and pick up your FREE Sunflower lanyard to get the support you need as you shop, travel, work or enjoy your days out.
While you’re here, we can help you order a personalised Sunflower card. As diverse as non-visible disabilities are, so are each person’s access needs and the barriers they face in their daily lives. So if you have a hidden disability, you can opt to use a personalised Sunflower card to identify your individual access needs.
And if you want to show your support for the Sunflower and people living with non-visible disabilities, we’ll have FREE ‘I support the Sunflower’ lanyards for you on each day that the store is open.
Our Sunflower wall is ready for you!
Come and immerse yourself in our Sunflower world with our wall bursting with Sunflowers! Snap a selfie or create a stunning video, upload it to your social media account and use the hashtag #BeSeenWithSunflower and you could win one of our Sunflower Bears!
Have you got your purple socks?
Purple Sock Day is a campaign which celebrates disability inclusion, whilst supporting D/deaf, disabled and neurodiverse entrepreneurs. Organised by social enterprise, Parallel, their soft and sustainable bamboo socks are made by pioneering natural activewear brand, BAM. Purple is the colour most commonly associated with disability.
50% of all sales are set aside into a Purple Sock Fund, which provides professional support to kick-start disability owned businesses and help budding disabled entrepreneurs.
By buying and wearing purple socks, you are not only supporting our vibrant disabled communities, but doing good by helping our rich seam of disabled business talent.
Purple Socks are available to buy in the Sunflower Pop-Up!
Sunflower faces on Saturday 11 Feb – Sunday 12 Feb
Pop-in and be transformed into your favourite animal, character or even a Sunflower! We’ve organised for a face painter to come along and inspire our Sunflower wearers’ imagination!
Monday 13 Feb
Dyslexia with Dayna
“For me, I really struggle with memory and remembering information, the classics, spelling, having great ideas in my head, but just really struggling to write them down without assistance or help. But I do think dyslexia affects many areas of my life, that I’m maybe perhaps been unaware of, whether it’s taking down WiFi passwords, or finding the train times.”
Come and meet Dayna Halliwell, who you may better know as Dyslexicdayna on TikTok and Instagram. Dayna is a disabled actor, writer, theatre practitioner/maker and online content creator whose work tackles political and social issues by using creative engagement on a community level. Discover Dayna’s neurodivergent friendly planner ‘My Mind is a Series of Unfinished Doodles Planner’, to help with organisation, whether that’s planning your month, week, projects or making a checklist.
Have you ever thought about the message you would send to your younger self? Be inspired to share the wisdom you have today on our wall in store to be featured in our social media channels and newsletter! You can choose to remain anonymous.
Dyslexia is about information processing. It is a neurological difference that primarily affects reading and writing skills. Characteristic features involves difficulties with recognising speech sounds and understanding their relation to letters and words, spelling, and visual-verbal response.
Come and join STAMMA on the 14th of February and help us spread the love about stammering. Throughout the day we’ll be talking all about what it means to be a person who stammers, how friends and family can help, and how you can be a stammering ally. We’ll have free giveaways and fun challenges, so come join us this Valentine’s Day in unit 48 at the Outlet at the O2 arena.
STAMMA, also known as the British Stammering Association is the UK’s leading charity for people who stammer. We are dedicated to creating a world which makes space for stammering. We want all people who stammer to be able to reach their full potential, and not be judged or discriminated against because of the way that they speak.
Here for anyone in the UK who stammers, we offer support and information for those that stammer and those around them. We’re here to connect people, to support and provide information, and to advocate for and represent those who stammer. We also aim to challenge discrimination wherever we find it, helping the public to understand that stammering is not a sign of being shy, drunk, dishonest, nervous or weak. It’s simply how some of us talk.
Stammering is a speech and communication disorder. It usually involves prolongations and repetitions of sounds and syllables, or hesitations or blocks in when trying to say words or sounds. For example, a person who stutters may know what they want to say but have trouble saying it.
The National Organisation for FASD is dedicated to supporting people with Fetal Alcohol Spectrum Disorder (FASD), their families and communities. It promotes education for professionals and public awareness about the risks of alcohol consumption during pregnancy.
National FASD offers a source for information on FASD to the general public, press and to medical and educational professionals.
Our current programmes are focused on promoting wellbeing for those with FASD and their families, providing materials for GPs, midwives, social workers, educators and creating cutting edge resources and experiences for people with FASD.
We are pleased to welcome Helen Anthony’s exclusive sample sale to The O2
From 7 December – 23 December, Helen Anthony will bring an array of exquisite designer menswear, womenswear and unisex pieces. As well as their couture collection and a stunning collection of small leather goods & accessories, all at up to 70% off RRP.
Who are Helen Anthony?
A quintessential luxury British fashion house, renowned for its fine tailoring, superior quality and craftsmanship. Helen Anthony draws inspiration from the concept of east meets west – merging an eastern palette with a western silhouette.
Acclaimed for their eclectic portfolio of audacious designs & their vivid palette which represents the diversity of our world cultures.
Helen Anthony are a a high fashion brand with a proud legacy through their links to Savile Row. All of their fabric is exclusively designed in Britain.
Helen Anthony’s collections have shown at the official London, Milan & New York Fashion Weeks and we look forward to welcoming them to Icon Outlet at The O2 this festive season.
You can find the Helen Anthony sample sale on the upper level of Icon Outlet from 7 December through to 23 December.
We are pleased to welcome Reiss’ pop-up store to The O2
Launching Monday 17th Oct, Reiss will bring their iconic collections of stylish menswear and womenswear, all at up to 60% off RRP.
Who are Reiss?
Since its creation in 1971, REISS has established a design philosophy centred on creating modern menswear, womenswear, accessories, and childrenswear that transcends time and trends.
With a London in-house atelier and a design team dedicated to delivering pieces that continuously embody its legacy, REISS today operates as a modern fashion house, offering attainable-luxury collections of unwavering elegance.
Throughout five decades, REISS has established a unique style vocabulary – and conquered a loyal following of discerning individuals, stylish celebrities, and Royalty.
Every weekend until 17th Dec you can enjoy a host of live festive musical performances who will be performing on the iconic golden staircase at Icon Outlet for FREE. You can enjoy all your favourite xmas tunes whilst you shop up to 70% off RRP on all your favourite brands.
Week 1 – Sunday 27th November – West End Musical Choir
With even bigger savings to be had on our 60 superstar brands, Icon Outlet is London’s number one destination for shopping this winter. Take advantage of incredible deals this Black Friday, across men, women and kids’ fashion, leisure wear, home, beauty, and more.
Whether you’re shopping for yourself, or seeking the perfect gifts for loved ones, stocking fillers, or Secret Santa gifts, we’ve got it all covered. Get yourself along to The O2 to get a head start on your Christmas shopping, and treat them to luxury – for less!
Beauty bargains
Bag beauty bargains across world-famous cosmetics and fragrance brands. That scent they’ve been longing for at Indulge Fragrances, superstar skincare from Beauty Outlet, Clarins and The Cosmetics Company Store, or relaxing bath bubbles from The Body Shop, with even bigger savings this week.
Luxury for less
Iconic handbag, sensational scarf, head-turning hat; you’ll find luxury fashion for less, with even bigger savings for Black Friday. Take a glimpse in Ted Baker, Joy, OspreyLondon or Levis, to find something timeless for every taste. Find even bigger savings this week, on top of outlet prices!
Sweat and save
Move – or chill – in style, with luxury leisure wear for even less this Black Friday. Enjoy the world’s favourite leisure and sports brand outlets, under one roof. Treat yourself or a loved one, with comfort or performance leisure wear from Adidas,Asics, Nike Factory Store, Lids, Tommy Hilfiger or Calvin Klein.
Home style steals
Who doesn’t love a little luxury for the home? Beautiful bedding from Murmur, a serene scent from Yankee Candles or some new kitchen wear from Pro Cook, the choice is yours. There are even bigger savings this week across all of our brands. Celebrate your savings with some luxury chocolate from Hotel Chocolat!
Heading in to The O2 Arena for a show this winter? Make the most of your time at The O2 and tie in a bit of Christmas shopping. With our Shop Bag Drop service, you can leave your Icon Outlet shopping bags with us for free while you enjoy the show.
With easy, fast and reliable access from all across London, Icon Outlet is the perfect destination for all of your shopping needs. You can also enjoy 4 hours free parking when you spend over £35. Click the links to find out more about transport options, and parking at Icon Outlet.
Come and enjoy a relaxed shopping experience, with all your favourite brands, and snap up some bargains this Black Friday!
We are pleased to welcome Frugi’s ‘Big Sale’ event to Icon Outlet at The O2
Launching Thursday 13th Oct in our sample sale unit on the upper level.
Frugi, the leading sustainable children’s clothing and accessory brand, is popping up for the first time as they bring their ‘Big Sale’ event to Icon Outlet at The O2.
Shop a wide range of sale items from past collections, including swimwear, skater dresses and lots of beautiful unisex styles for babies and children up to 10 years old.
Who are Frugi?
Frugi is a Cornish-based ethical children’s clothing and accessories company with a mission to love the planet we play on. Widely recognisable by bright prints, Frugi clothes have fun interactive appliques, reversible styles and extendable cuffs, sleeves and shoulder straps that allow for the clothes to ‘grow’ with each child. These clever clothes are designed to extend the life of garments so they can be worn for longer before being passed down to friends and family.
Frugi: Love the planet you play on
From its inception, the company has worked with suppliers exclusively operating at a high ethical standard. Designed for longevity, Frugi ensures its clothes are made positively, for people and the planet and is proud to be certified to the Global Organic Textile Standard (GOTS) by Soil Association Certification. This strict certification means Frugi clothes are not only better for the environment, but they feel much softer and are more durable because the fibres are left intact and not broken down by the harsh chemicals used in the processing of conventional cotton.
Encouraging customers to reduce, reuse and recycle, all Frugi outerwear, swimwear and accessories are made from old polyethylene (PET) plastic bottles that have been spun into yarn to make a durable, water-proof fabric.
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We are closed.
In respect to the funeral of Her Majesty Queen Elizabeth II taking place on Monday 19 September 2022, Icon Outlet will remain closed throughout the day. The O2’s bars and restaurants, along with Hollywood Bowl, TOCA Social, and BOOM BATTLE BAR, will be opening to customers from the later time of 13:00.
For further information, please contact the relevant vendor directly.
