As the nights draw in and the scent of pumpkin lattes fills the air once again, from big to little, we bring you the top Kidswear picks at Icon Outlet for the season ahead.

Comfy casuals

From a kick-about in the park to chilling out in the den, head to GAP and Jack Wills for practical, preppy wardrobe classics. They have everything you need, from cosy jumpers and joggers to those must have winter pyjama sets, and right now you can save an extra 50% off.

Preppy perfection 

Stocking their American-inspired quality designer fashion lines for girls, boys and babies, Tommy Hilfiger Kids is a must visit this winter. Plus there’s up to 70% off RRP and until the 1st November, enjoy a complimentary gift with any purchase in store. T&C’s apply. See in-store for details.

Be a good sport

Sportswear is a must have staple for any kids wardrobe whatever the season. Find the whole team kit including t-shirts, base layers, jumpers, joggers and trainers at the leaders in their field, adidas, Asics, New Balance and Nike.

Got old trainers lying around? Don’t just throw them away. Bring them down to the Nike store at Icon Outlet and help recycle them into materials for the next generation of athletes. Click here to find out more….

Outdoor warriors 

It can be hard enough getting the kids assembled and out the front door at the best of times but Regatta takes the hassle out of making sure they are fully equipped and ready for the great outdoors when they do. From high-performance outdoor wear to everyday clothing with added protection for the dog walkers, multi-tasking Mums, picnickers, backpackers, dads at the footie, urban roamers, beachcombers and puddle-loving kids – Regatta have you covered. Plus right now save an extra 50% off Kidswear. T&C’s apply. See in-store for details.

Best foot forward

For the most durable and comfortable kids shoes on the market, head to Clarks. The in-store measuring service will make sure you leave with a pair that will go the distance. If it’s jazzy footwear you’re after, then look no further than Skechers. They’ve got light-up sparkles, velcro, laces and all the colours of the rainbow.

Dress it up

Those big occasions are few and far between right now, but that doesn’t mean we can’t get out of the jumpers and joggers now and again to get a bit dressed up. Head to GANT for cool smart clothing, for any occasion, that your kids will love.

More to do at The O2 

With plenty of food outlets, and a relaxed shopping environment, Icon Outlet is the perfect place for a family shopping trip. With free parking for up to 4 hours until the end of August, come and discover over 60 superstar brands with up to 70% off RRP every day, all under the world famous roof of The O2. Find out how to keep the whole family entertained this summer and beyond at The O2.

Half Term Trail 

This half term, we’ve got a chart topping trail for all the family that will take you on a musical journey around The O2 to find missing song lyrics that unlock some special prizes.

Starting at Up at The O2 Base Camp, explorers will set off to find five locations around the world famous tent and gather clues to complete the musical trail.

Everyone taking part wins a prize, as well as being entered into a draw to win a selection of grand prizes, including premium event tickets or a family pass for Up at The O2.

Your safety is our top priority

We can’t wait to welcome you back and want to assure you that the health and safety of all of our visitors and teams is our top priority. We’ve made a few changes to how we operate so we can help everyone visiting and working at Icon Outlet stay safe. You can find out more about the steps we’ve taken to ensure you and your family have a safe and comfortable shopping trip here.

Ian Bayne October 23, 2020

Posted In: Shopping, Style

Discover the new outlet destination for BOSS men’s and womenswear collections at Icon Outlet at the O2. BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

Explore the collections in the newly designed store and receive a complimentary gift when making a purchase*.

* Gift with purchase only valid on purchases over £250.00 from 03.09.20, while stocks last. Only available at the BOSS Outlet Icon Outlet at the O2.

Ian Bayne September 10, 2020

Posted In: Shopping, Style

We’re excited to announce that our brand new Tommy Hilfiger Kidswear  store is now open on the Upper Level at Icon Outlet, stocking their American-inspired quality designer fashion lines for girls, boys and babies.

Plus, as you’d expect from Icon Outlet there will be amazing savings across the store with up to 70% off RRP in the summer sale.*

*T&C’s apply. See in-store for details.

Ian Bayne August 5, 2020

Posted In: Shopping, Style

Now open on the Lower Level of Icon Outlet, Haidilao Hotpot is a traditional Chinese hot pot restaurant, serving a selection of fresh meats and vegetables all ready to be dipped into a simmering broth of your choice. The popular Chinese restaurant chain was established in 1994 in Jianyang City, Sichuan Province, China. It has operated more than 563 directly-operated stores in more than 118 cities.

Ian Bayne July 27, 2020

Posted In: Shopping, Style

When it’s time to get the kids ready for school once again, the children’s footwear specialists Clarks are on hand and ready to help. You can pre-book an in-store fitting with one of their experts and you can purchase with complete confidence as they guarantee the shoes will remain the correct fit from the day you purchase them until 28th February 2021. T&c’s apply. See in-store for details.

Contact the Clarks store today to book your free measure and fitting appointment.

Ian Bayne July 27, 2020

Posted In: Shopping, Style

Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away your isolation wardrobe and get some glamour back in your life. We’re here to help you navigate this summer’s trends, and to reassure you that we’ve got you covered when you’re ready for your first taste of retail therapy.

Our team have pulled out the need-to-know fashion trends for men this summer, and where you can find them at Icon Outlet. We’ve got over 60 superstar brands with up to 70% off RRP every day, all under the world-famous roof of The O2.

1 Preppy 

The return of preppy dressing is fully back in the picture; from boat shoes to Oxford shirts – and clashing colours seems to be a key feature. We recommend you invest in a preppy shirt and chinos from Hackett, and complete the look with a rugby shirt from Jack Wills.

2 Double Denim

Love it or hate it, double denim is back with a vengeance. What better time to invest in a pair of jeans, and a denim jacket for life – good quality denim will always be in fashion. Zip along to Levi’s to check out their offers on the world’s most famous jeans.

3 Working from home

With the world of work changing, many of us have relaxed our work wardrobe. But there’s a danger this goes a step too far. It’s time to update your basics and ensure you’re comfortable, and respectable. Head along to Tommy Hilfiger and Calvin Klein to look simply sharp.

4 Cargo Trousers

A throw-back to the 90’s some would say. GQ describes this trend as “All Saints at their peak”, rather than “Ray Mears climbing a peak”. Cargo trousers are now more than a utility trouser, they’re a fashion statement. Head along to GAP and pick up a pair.

5 Look to the future 

Shop for classic shapes including aviators and wayfarers, or make a statement with your eyewear this year. Futuristic wrap-around sunglasses are in, as well as oversized and feminine styles. Make sure you take into account polarization and lens strength too. Head to Sunglass Hut to chat to the experts who will guide you to the right choice.

Ian Bayne June 17, 2020

Posted In: Shopping, Style

Summer is upon us again, and now more than ever, we’re seeking that perfect outfit to lift our spirits and make us feel fabulous.

Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away your isolation wardrobe and get some glamour back in your life. We’re here to help you navigate this summer’s trends, and to reassure you that we’ve got you covered when you’re ready for your first taste of retail therapy.

Our team have pulled out the need-to-know fashion trends for women this summer, and where you can find them at Icon Outlet. We’ve got over 60 superstar brands with up to 70% off RRP every day, all under the world-famous roof of The O2.

1 Power prints

Be brave and bold this summer – there’s no such thing as “too much”. The power prints are back. We’re talking clashing colours, giant dots and stripes, and florals on steroids. Head to Ted Baker for some well-cut designs in high definition.

2 Keep it short

The spring season saw well-cut tailoring as prominent as ever, but as we move into the summer time, the proposal evolves; enter the short suit.  Keep your staple blazer and pair with some beautifully tailored shorts.

3 Heavy on metal

Catch a glimmer on coats, trousers, tops and accessories; splashes of metallic silver are everywhere this summer. We recommend finding one statement piece, and keeping the rest of your outfit simple, to allow the piece to really shine. Head to GUESS to find gorgeous accessories with that extra bit of sparkle.

4 Green with envy

A popping piece of arm candy can set any outfit off, and this season we’re seeing green everywhere. Get yourself down to Osprey London for classic handbag designs that will never go out of fashion, with a splash of colour to boot.

5 Get Shirty

Shirt dresses consummate the perfect wardrobe this summer. Versatile, practical and stylish, we’re delighted that this trend is back, and we’ve got quite a selection. Head to GANT, or JOY to find your perfect fit.

Ian Bayne June 17, 2020

Posted In: Shopping, Style

As the Christmas lights twinkle across London, Icon Outlet at The O2 is set to be the number one destination to fill your stockings this year. Discover Christmas at Icon Outlet with us!

We’re not only ready to make your Christmas shopping experience fun and fabulous, but we’re also giving you the chance to indulge your loved ones with luxury brands at outlet prices.

What can I expect at Icon at The O2 this Christmas? Well, we’re glad you asked…

Four hours of FREE parking

There’ll be no bah-humbug at Icon Outlet this Christmas. Instead, we’re treating you to four hours of free parking when you spend £35+. (Please note: this does not apply to sleighs). Visit Parking for full T&C’s.

FREE gift wrapping

If you avoid wrapping your presents until the last possible minute, our elves will be happy to wrap your Icon Outlet shopping, and there’s no minimum spend! Visit the Services page to find out more.

FREE live music

We’ve put on a programme of live music at Icon Outlet with upcoming talent from across the capital in the build-up to Christmas. Come on down to the shop, and then put your feet up and enjoy some free live entertainment under the roof of one of the world’s most famous entertainment venues.

Additional savings – up to 30% off outlet prices

Throughout the whole of the month of December, there will be additional promotions across Icon Outlet, with huge names including Nike, GAP, Asics and New Balance, taking an extra 20-30% off outlet prices. Check out the Offers page, for up to date information on brand offers.

Perhaps you’re already heading to The O2 for an evening of Christmassy entertainment? Whether you’re at Capital’s Jingle Bell Ball or enjoying Christmas classics from Michael Bublé, make the most of our shopping drop facility…shop, and then leave your bags to collect after the show.

With over 60 of the best fashion and lifestyle brands, at up to 70% off the retail price, what more reason do you need to head down to Icon Outlet at The O2. We look forward to seeing you soon, and Merry Christmas!

Shop all our brands here.

Daniel Brophy December 2, 2019

Posted In: Shopping, Style

Just in time for the new season we’ve got a new arrival at Icon Outlet at The O2. We’re the first stop for Londoner’s and visitors seeking their favourite brands at outlet prices, but over the next couple of months, we’ve got even more reasons to visit…

Introducing Showcase. Now live at Icon Outlet.

“Sounds exciting! But what is Showcase?;” we hear you say.

Showcase is a partnership with global fashion houses, brands and designers to offer Icon shoppers an exclusive sample sale retail experience. In a brand-new space on the upper level of Icon Outlet, Showcase offers exclusive access to luxury sample sales from household name brands throughout the autumn and winter.

A hand-picked selection of brands will take up residence in Showcase from Thursday through to Sunday, including many brands that do not have stores at ICON Outlet; Superdry, Helmut Lang, Theory and J Brand amongst others. On each Showcase weekend, you’ll get exclusive access to up to 80% off full-price pieces from last season.

Check out the Showcase calendar below, and get the dates in your diary:

• Helmut Lang : 24 – 27 October
• Paul Smith : 10 – 13 November
• Reiss (TBC) : 14 – 17 November
• Hackett : 27 November – 1 December

Keen to strut on down? To snap up your sample sale bargains, head to the Upper Level and look out for the Showcase space. It’s a basic queue system to enter, there’s a £2 charity entry fee required on entry, and it’s open during ICON Outlet opening hours.

With over 60 brands at always up to 70% off and now, we’re welcoming even more designer brands under our world-famous roof, there’s no better time to pay us a visit.

Keep an eye on our social channels for all the latest Showcase updates.

We look forward to seeing you at Icon Outlet at The O2 soon.

Shop all our brands here.

Daniel Brophy November 1, 2019

Posted In: Shopping, Style