Introducing the new Showcase Clearance Sale

Showcase Co at ICON outlet shopping London

This summer, we are excited to present the Showcase.co Clearance sale. Every Friday, Saturday and Sunday, the Showcase.co store will offer up to 90% off a selection of luxury brands!

The Showcase.co Clearance sale offers you the best prices on last-chance designer items. The first sale will kick off on the 2nd July, featuring Molton Brown, Anya Hindmarch Smells, Jonathan Adler Candles and Melissa Odabash.

Each week, the brands on offer at the Showcase.co Clearance sale will change, offering you the chance to shop across a variety of different sales. These upcoming brands will include Sophia Webster, J Brand, Furla, Hunter, Helmut Lang and Theory…. please check out www.showcase.co to get updates as new brands are announced.

Molton Brown

Opening Hours

Fridays, 10:00 – 18:00⁠

Saturdays, 10:00 – 18:00⁠

Sundays, 11:00 – 18:00⁠

Upcoming Events

2nd July- 11th July – Molton Brown, Melissa Odabash, Jonathan Adler Candles, Anya Hindmarch Smells

16th July-25th July – Sophia Webster, Furla, Molton Brown

29th July- 1st August – Reiss Sample Clearance Sale

 

To secure access to each weekly event, we would encourage you to book a ticket online in advance via the Showcase website as store capacity is currently restricted due to social distancing requirements. Please book early to avoid disappointment!

BOOK YOUR SLOT

Anya Hindmarch Smells

June 30, 2021

Posted In: Shopping, Style

Wardrobe wonders for your little wonders

As the nights draw in and the scent of pumpkin lattes fills the air once again, from big to little, we bring you the top Kidswear picks at Icon Outlet for the season ahead.

Comfy casuals

From a kick-about in the park to chilling out in the den, head to GAP and Jack Wills for practical, preppy wardrobe classics. They have everything you need, from cosy jumpers and joggers to those must have winter pyjama sets, and right now you can save an extra 50% off.

GAP Family header - Extra savings at ICON outlet shopping London

Preppy perfection 

Stocking their American-inspired quality designer fashion lines for girls, boys and babies, Tommy Hilfiger Kids is a must visit this winter. Plus there’s up to 70% off RRP and until the 1st November, enjoy a complimentary gift with any purchase in store. T&C’s apply. See in-store for details.

Be a good sport

Sportswear is a must have staple for any kids wardrobe whatever the season. Find the whole team kit including t-shirts, base layers, jumpers, joggers and trainers at the leaders in their field, adidas, Asics, New Balance and Nike.

Got old trainers lying around? Don’t just throw them away. Bring them down to the Nike store at Icon Outlet and help recycle them into materials for the next generation of athletes. Click here to find out more….

Nike discount at ICON outlet shopping London

Outdoor warriors 

It can be hard enough getting the kids assembled and out the front door at the best of times but Regatta takes the hassle out of making sure they are fully equipped and ready for the great outdoors when they do. From high-performance outdoor wear to everyday clothing with added protection for the dog walkers, multi-tasking Mums, picnickers, backpackers, dads at the footie, urban roamers, beachcombers and puddle-loving kids – Regatta have you covered. Plus right now save an extra 50% off Kidswear. T&C’s apply. See in-store for details.

 

Icon Outlet at The O2

Best foot forward

For the most durable and comfortable kids shoes on the market, head to Clarks. The in-store measuring service will make sure you leave with a pair that will go the distance. If it’s jazzy footwear you’re after, then look no further than Skechers. They’ve got light-up sparkles, velcro, laces and all the colours of the rainbow.

Dress it up

Those big occasions are few and far between right now, but that doesn’t mean we can’t get out of the jumpers and joggers now and again to get a bit dressed up. Head to GANT for cool smart clothing, for any occasion, that your kids will love.

More to do at The O2 

With plenty of food outlets, and a relaxed shopping environment, Icon Outlet is the perfect place for a family shopping trip. With free parking for up to 4 hours until the end of August, come and discover over 60 superstar brands with up to 70% off RRP every day, all under the world famous roof of The O2. Find out how to keep the whole family entertained this summer and beyond at The O2.

Half Term Trail 

This half term, we’ve got a chart topping trail for all the family that will take you on a musical journey around The O2 to find missing song lyrics that unlock some special prizes.

Starting at Up at The O2 Base Camp, explorers will set off to find five locations around the world famous tent and gather clues to complete the musical trail.

Everyone taking part wins a prize, as well as being entered into a draw to win a selection of grand prizes, including premium event tickets or a family pass for Up at The O2.

Your safety is our top priority

We can’t wait to welcome you back and want to assure you that the health and safety of all of our visitors and teams is our top priority. We’ve made a few changes to how we operate so we can help everyone visiting and working at Icon Outlet stay safe. You can find out more about the steps we’ve taken to ensure you and your family have a safe and comfortable shopping trip here.

 

 

October 23, 2020

Posted In: Shopping, Style

Explore the new BOSS Outlet, now open

BOSS Icon Outlet
BOSS Icon Outlet

Discover the new outlet destination for BOSS men’s and womenswear collections at Icon Outlet at the O2. BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

Explore the collections in the newly designed store and receive a complimentary gift when making a purchase*.

* Gift with purchase only valid on purchases over £250.00 from 03.09.20, while stocks last. Only available at the BOSS Outlet Icon Outlet at the O2.

September 10, 2020

Posted In: Shopping, Style

Tommy Hilfiger Kidswear now open

Tommy Hilfiger Kids Icon Outlet

Tommy Hilfiger Kids

We’re excited to announce that our brand new Tommy Hilfiger Kidswear  store is now open on the Upper Level at Icon Outlet, stocking their American-inspired quality designer fashion lines for girls, boys and babies.

Plus, as you’d expect from Icon Outlet there will be amazing savings across the store with up to 70% off RRP in the summer sale.*

 

*T&C’s apply. See in-store for details.

August 5, 2020

Posted In: Shopping, Style

New restaurant Haidilao now open

Now open on the Lower Level of Icon Outlet, Haidilao Hotpot is a traditional Chinese hot pot restaurant, serving a selection of fresh meats and vegetables all ready to be dipped into a simmering broth of your choice. The popular Chinese restaurant chain was established in 1994 in Jianyang City, Sichuan Province, China. It has operated more than 563 directly-operated stores in more than 118 cities.

HaiDiLao Icon Outlet

 

 

July 27, 2020

Posted In: Shopping, Style

Get ready for Back to School with Clarks

Clarks Icon Outlet

When it’s time to get the kids ready for school once again, the children’s footwear specialists Clarks are on hand and ready to help. You can pre-book an in-store fitting with one of their experts and you can purchase with complete confidence as they guarantee the shoes will remain the correct fit from the day you purchase them until 28th February 2021. T&c’s apply. See in-store for details.

Contact the Clarks store today to book your free measure and fitting appointment.

Clarks Icon Outlet

July 27, 2020

Posted In: Shopping, Style

On trend…5 summer must have looks for Him

Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away your isolation wardrobe and get some glamour back in your life. We’re here to help you navigate this summer’s trends, and to reassure you that we’ve got you covered when you’re ready for your first taste of retail therapy.

Our team have pulled out the need-to-know fashion trends for men this summer, and where you can find them at Icon Outlet. We’ve got over 60 superstar brands with up to 70% off RRP every day, all under the world-famous roof of The O2.

 

1 Preppy 

The return of preppy dressing is fully back in the picture; from boat shoes to Oxford shirts – and clashing colours seems to be a key feature. We recommend you invest in a preppy shirt and chinos from Hackett, and complete the look with a rugby shirt from Jack Wills.

 

2 Double Denim

Love it or hate it, double denim is back with a vengeance. What better time to invest in a pair of jeans, and a denim jacket for life – good quality denim will always be in fashion. Zip along to Levi’s to check out their offers on the world’s most famous jeans.

3 Working from home

With the world of work changing, many of us have relaxed our work wardrobe. But there’s a danger this goes a step too far. It’s time to update your basics and ensure you’re comfortable, and respectable. Head along to Tommy Hilfiger and Calvin Klein to look simply sharp.

4 Cargo Trousers

A throw-back to the 90’s some would say. GQ describes this trend as “All Saints at their peak”, rather than “Ray Mears climbing a peak”. Cargo trousers are now more than a utility trouser, they’re a fashion statement. Head along to GAP and pick up a pair.

5 Look to the future 

Shop for classic shapes including aviators and wayfarers, or make a statement with your eyewear this year. Futuristic wrap-around sunglasses are in, as well as oversized and feminine styles. Make sure you take into account polarization and lens strength too. Head to Sunglass Hut to chat to the experts who will guide you to the right choice.

June 17, 2020

Posted In: Shopping, Style

For Her…5 trends to revitalise your summer wardrobe

Summer is upon us again, and now more than ever, we’re seeking that perfect outfit to lift our spirits and make us feel fabulous.

Whilst the world has been in lockdown, the fashion wheels have not stopped turning. It’s time to pack away your isolation wardrobe and get some glamour back in your life. We’re here to help you navigate this summer’s trends, and to reassure you that we’ve got you covered when you’re ready for your first taste of retail therapy.

Our team have pulled out the need-to-know fashion trends for women this summer, and where you can find them at Icon Outlet. We’ve got over 60 superstar brands with up to 70% off RRP every day, all under the world-famous roof of The O2.

 

1 Power prints

Be brave and bold this summer – there’s no such thing as “too much”. The power prints are back. We’re talking clashing colours, giant dots and stripes, and florals on steroids. Head to Ted Baker for some well-cut designs in high definition.

2 Keep it short

The spring season saw well-cut tailoring as prominent as ever, but as we move into the summer time, the proposal evolves; enter the short suit.  Keep your staple blazer and pair with some beautifully tailored shorts.

Icon Outlet summer fashion woman

3 Heavy on metal

Catch a glimmer on coats, trousers, tops and accessories; splashes of metallic silver are everywhere this summer. We recommend finding one statement piece, and keeping the rest of your outfit simple, to allow the piece to really shine. Head to GUESS to find gorgeous accessories with that extra bit of sparkle.

 

Icon Outlet Summer Fashion

4 Green with envy

A popping piece of arm candy can set any outfit off, and this season we’re seeing green everywhere. Get yourself down to Osprey London for classic handbag designs that will never go out of fashion, with a splash of colour to boot.

icon outlet summer fashion woman

5 Get Shirty

Shirt dresses consummate the perfect wardrobe this summer. Versatile, practical and stylish, we’re delighted that this trend is back, and we’ve got quite a selection. Head to GANT, or JOY to find your perfect fit.

icon outlet summer fashion woman

June 17, 2020

Posted In: Shopping, Style

Outlet shopping returns to The O2 from Monday 15 June

 

The stage is set, the wait is finally over and we’ve been getting ready for you to make your shopping comeback as Icon Outlet returns to The O2.

We have an enviable line-up of over 60 of the biggest headliners in fashion and lifestyle with up to 70% off the RRP including adidas, Calvin Klein, Levis, Nike, Ted Baker and Tommy Hilfiger – all (on your doorstep and) under the world-famous roof of The O2.

Plus, until the end of July you can enjoy 4 hours parking absolutely free. We have plenty of spaces and reaching us by car is easy. Find out more.

Icon Outlet will be open 11am – 5pm Monday to Sunday from Monday 15 June.

For details of individual store openings, please visit the store directory here.

 

Your safety is our top priority

We can’t wait to welcome you back and want to assure you that the health and safety of all of our visitors and teams is our top priority. We’ve made a few changes to how we operate so we can help everyone visiting and working at The O2 stay safe. These include:

  • Encouraging visitors to observe the two metre social distancing advice in stores and around site
  • Requiring visitors to keep to the left as much as possible and respecting one way systems where they apply
  • Many stores have changed their internal layouts providing more room and easier navigation
  • Payments will only be accepted via cards or contactless payments
  • Thorough cleaning regimes have been extended, with additional hand sanitising stations provided and regular deep cleans in all public areas
  • The location of bathroom facilities have been separated to reduce queues
  • Managing capacity to ensure appropriate physical distancing can be maintained throughout Icon Outlet

 

Opening hours

Icon Outlet stores will be open daily from 11-5pm, with a limited number of take away food and beverage options available.

 

Be kind

Please be considerate to other visitors, giving them time and space to enter and exit stores where required, and understand they may have different requirements to yours.

Our teams are working hard to make this a comfortable visitor experience for everyone. We look forward to seeing you soon.

May 29, 2020

Posted In: Shopping

Discover Christmas at Icon Outlet

As the Christmas lights twinkle across London, Icon Outlet at The O2 is set to be the number one destination to fill your stockings this year. Discover Christmas at Icon Outlet with us!

We’re not only ready to make your Christmas shopping experience fun and fabulous, but we’re also giving you the chance to indulge your loved ones with luxury brands at outlet prices.

What can I expect at Icon at The O2 this Christmas? Well, we’re glad you asked…

Four hours of FREE parking

There’ll be no bah-humbug at Icon Outlet this Christmas. Instead, we’re treating you to four hours of free parking when you spend £35+. (Please note: this does not apply to sleighs). Visit Parking for full T&C’s.

FREE gift wrapping

If you avoid wrapping your presents until the last possible minute, our elves will be happy to wrap your Icon Outlet shopping, and there’s no minimum spend! Visit the Services page to find out more.

FREE live music

We’ve put on a programme of live music at Icon Outlet with upcoming talent from across the capital in the build-up to Christmas. Come on down to the shop, and then put your feet up and enjoy some free live entertainment under the roof of one of the world’s most famous entertainment venues.

Additional savings – up to 30% off outlet prices

Throughout the whole of the month of December, there will be additional promotions across Icon Outlet, with huge names including Nike, GAP, Asics and New Balance, taking an extra 20-30% off outlet prices. Check out the Offers page, for up to date information on brand offers.

Perhaps you’re already heading to The O2 for an evening of Christmassy entertainment? Whether you’re at Capital’s Jingle Bell Ball or enjoying Christmas classics from Michael Bublé, make the most of our shopping drop facility…shop, and then leave your bags to collect after the show.

With over 60 of the best fashion and lifestyle brands, at up to 70% off the retail price, what more reason do you need to head down to Icon Outlet at The O2. We look forward to seeing you soon, and Merry Christmas!

Shop all our brands here.

December 2, 2019

Posted In: Shopping, Style