Step into Spring with Superstar Style

Tommy Hilfiger Icon Outlet
Tommy Hilfiger at Icon Outlet

Spring has sprung once again and it’s time to join us at Icon Outlet as we help you look and feel fabulous for the new season. Shop designer brands and big name labels including Calvin Klein, GANT, Hackett, Kurt Geiger, Tommy Hilfiger, Ted Baker and many more. Plus, you’re always guaranteed so much more for less at Icon Outlet with up to 70% off RRP every day, and all under the world-famous roof of The O2.

Here’s our top 5 seasonal picks to help you step into spring with style.

1. Handbags & Gladrags

What is spring without a splash of colour? Whether it’s popping frames from Sunglass Hut or Lead & Ball, or a dazzling piece of arm candy from Osprey of London or Kurt Geiger, a high-vis accessory will brighten every day.

Osprey Icon Outlet
Osprey London Icon Outlet
2. Spring Forward

If your wardrobe needs a touch of “Marie Kondo”  then Icon Outlet is the perfect place to bring in the new. You’ll be sure to find some unique and exciting pieces and fabulous footwear at Kurt Geiger, James Lakeland, Joseph, JOY, Moss Bros and Ted Baker.

Ted Baker Icon Outlet
Ted Baker Icon Outlet
3. All aglow

Fancy a skincare shake-up too? Head to Clarins, The Body Shop and The Cosmetics Company Store to find up to 70% off your favourite cosmetics counter brands including Clinique, MAC and Estee Lauder.

Clarins at Icon Outlet
4. She’s Electric

From gorgeous Spring fabrics at Hobbs, to a classic Breton from GANT, whether you’re buying for yourself or your leading lady, Icon Outlet has it all; with the added bonus of up to 70% off RRP across all your favourite stores. Then head to The Cosmetics Company Store to set your new outfit off with a striking new Spring scent.

The Cosmetics Company Store Icon Outlet
The Cosmetics Company Store Icon Outlet
5. Swagger like Jagger

Gents, it’s time to up the style stakes and we’ve got everything covered; from casual weekend wear, to office attire, sports gear or the perfect outfit for a night out on the town to make the most of those lighter evenings. Just a few not-to-be-missed stores include Hackett, GANT, Joseph Cheaney & Sons and Moss Bros.

Moss Bros
Moss Bros at Icon Outlet

We’re open 7 days a week and you can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

See you soon, superstars!

March 27, 2022

Posted In: Style

Outlet shopping returns to The O2


Welcome back, it’s good to see you again

We’re pleased to announce that many of our stores in Icon Outlet at The O2 have now reopened. Join us and shop at some of your favourite brands, including Calvin Klein, Clarins, Sunglass Hut, Ted Baker, Tommy Hilfiger and more – all with up to 70% off RRP and just in time to update your spring wardrobe to blow those winter blues away.

Full list of stores now open at Icon Outlet at The O2

Tommy Hilfiger




Joseph Cheaney & Sons

Calvin Klein

Ted Baker


Lead & Ball

Sunglass Hut

Moss Bros

Hotel Chocolat



James Lakeland




The Body Shop

Crew Clothing Company

Pro Cook


Phase Eight

The Cosmetics Company Store

Kurt Geiger


You can also enjoy the rest of The O2, including the Entertainment District, home to some of the very best dining and entertainment with over 30 bars and restaurants offering a variety of cuisines. From interactive experiences at TOCA Social, to immersive dining with Mamma Mia! The Party, along with Cineworld, London’s largest cinema, you can always do more at The O2. Find out more.


We’re working hard to reopen our remaining stores, restaurants, and attractions as soon as possible and we’ll let you know as soon as we can. You can keep up to date with all the latest news and announcements by following us on social and signing up to our newsletter.


We’re working hard to reopen our remaining stores, restaurants, and attractions as soon as possible and we’ll let you know just as soon as we can. You can keep up to date with all the latest news and announcements by following us on social and signing up to our newsletter.

We can’t wait to welcome you back.


March 9, 2022

Posted In: Style

Could you be our next big star?

If you love retail and have a passion for service, then we have some amazing opportunities here at The O2 just for you. Icon Outlet is London’s most exciting shopping destination and home to some of the world’s leading fashion and lifestyle stores, and right now we’re recruiting to find our next retail superstars.

Join us for our free Roaming Recruitment Event on Wednesday 8th June between 3pm and 8pm where you can meet our teams and find out more about all the roles our stores are recruiting for and what it’s like to be part of the world’s number one music, leisure, and entertainment venue.

Simply register your details via the link below and we’ll send your confirmation email with all the details you need.

January 23, 2022

Posted In: Style

New Year opening hours

Icon Outlet will be open until late every day from January 1st so there’s plenty of time to shop our Winter Sale with up to 80% off RRP.


Saturday 01/01/2022 10:00 AM – 8:00 PM

Sunday 02/01/2022 10:00 AM – 8:00 PM

Monday 03/01/2022 – 10:00 AM – 8:00 PM


Normal opening hours from Tuesday 4th January


Tuesday 10:00 AM – 7:00 PM
Wednesday 10:00 AM – 7:00 PM
Thursday 10:00 AM – 7:00 PM
Friday 10:00 AM – 8:00 PM
Saturday 10:00 AM – 8:00 PM
Sunday* 11:00 AM – 8:00:PM

Monday 10:00 AM – 7:00 PM


*Sunday trading hours of 12-6 will apply to Adidas, Guess, Next and Nike.

Icon Outlet at The O2

December 9, 2021

Posted In: Style

The Icon Outlet Christmas Gift Guide



Steal the show with outlet shopping at The O2


With sleeps until Christmas slipping away, it’s never too early to start thinking about your Christmas shopping. Whether you’re buying for the full extended family, taking part in a Secret Santa or just seeking the perfect gift for your nearest and dearest, you’ll find all of their favourite brands at up to 70% off RRP at Icon Outlet


To help get you into the Christmas Spirit, the team have lined up a festive programme of live music throughout December featuring choirs, acoustic sets and bands. Throw in some mulled wine, and a social media-worthy Christmas flower wall, and it’s no wonder Icon Outlet is London’s number one destination for Christmas shopping this winter.

Our team have been busily scanning the stores to help you find the best gifts to suit everyone this Christmas. Here goes…


  • For Fashionistas: Indulge that style-conscious someone this Christmas with a beautiful bag from Ted Baker, Kurt Geiger or Radley London, or treat them to a statement accessory from Tateossian, all at up to 70% off RRP.


  • For Chocoholics: Make their day with truffles or hot chocolate from Hotel Chocolat, or choose a selection of their favourites from Lindt, all at up to 70% off RRP.


  • For the Outdoorsy: Whether they’re planning to scale mountains, or do a local Parkrun, you’ll find all of the kit and accessories they’ll want at Craghopper, Regatta, Adidas, Nike and New Balance. Help them get the New Year off to a sporting start with the best technical kit, without the price tag.


  • For Beauty addicts: There’s plenty at Icon Outlet to satisfy even the most glamorous in your life. Head to The Cosmetics Company Store for amazing discounts on the most prestigious brands including Estee Lauder, Clinique and MAC, or try Indulge Fragrances to select the perfect party time scent.

  • For Cool Kids: We’re not saying we’ll be able to stop every teenage tantrum or kiddie crisis, but we are confident they’ll love your present picks. Head to Tommy Hilfiger Kids or Jack Wills for on trend beanies and hoodies at up to 70% off RRP. Younger audience? You can’t go wrong with Build-a-Bear Workshop.

For the Stockings (under £30): With so many stores to choose from, this was tricky. But here are a few ideas to get you started:


  • The Body Shop for bath bubbles, soaps and pamper treats
  • Calvin Klein for trendy underwear (forget boring socks, again!)
  • Lead + Ball for a stylish and seasonal scarf or hat


  • For the Table: It wouldn’t be Christmas without all the trimmings, so let us help you set the scene for the perfect family meal. Head to Pro Cook for high quality pots and pans that will be sure to “WOW” your guests. Bring light and seasonal scents to your home with Yankee Candle, and relax in good company with a perfect cuppa from Whittard of Chelsea.

Make your final stop Hallmark for all of your greetings cards and you’ve got Christmas all sewn up! Best of all, your family and friends will be delighted to receive their favourite brands at up to 70% off RRP. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.


Want an extra Christmas treat? We’re running an Advent Calendar Giveaway on our social media channels throughout December 2021. Be sure to follow @Icon_Outlet on Instagram, Twitter or Facebook to find out how to take part!


Season’s greetings, Superstars!

November 9, 2021

Posted In: Style

Get Christmas Ready with ProCook


Caramelised Brussels sprouts with garlic and crispy pancetta

  • 50g Butter
  • 1 Red onion, chopped
  • 2 Garlic cloves, minced
  • 700g Brussels sprouts
  • 200g Pancetta, cut into small chunks
  • Salt and pepper
  • 1 Handful of fresh parsley
    1. Begin by removing the outer leaves of your Brussels sprouts, then trim the base and cut them in half lengthways
    2. Blanch the sprouts in a pan of boiling water for 3-4 minutes, drain and set aside
    3. Melt the butter in a frying pan on a moderately low heat. Add in the garlic and red onion and cook until softened
    4. Follow with the pancetta, frying for roughly 5 minutes on a medium heat until crispy and golden brown
    5. Add the sprouts, cut side down into the pan. Season with salt and pepper, stirring occasionally until they become caramelised and tender
    6. Transfer to a bowl, sprinkle over a handful of fresh parsley and serve immediately

How to Carve the Perfect Turkey

  1. Let the turkey rest. This will allow plenty of time for the turkey to reabsorb the juices, ensuring it is extra succulent. Turkeys between 4-6kg should be rested for 1½ hours, and ones from 6-10kg can rest for two.
  2. Place the turkey on a large, stable surface. Remove the string that ties the legs together.
  3. Remove the legs and thighs. Slice through the skin that connects the breast and the legs until you reach the joint. Take hold of the leg and push down gently to separate the leg and thigh from the bird. Turn the joint around and slice through the wing joint to remove, repeat on the other side and set them all aside to carve.
  4. Remove the breast meat. Find the breastbone in the middle of the turkey, and slice downwards on a slight angle to cut as close to the bone as possible. You may need to hold the breast meat and gently pull it away from the bone as you slice. Repeat on the other side.
  5. Slicing your meat. To split your drumstick and thigh, slice through the joint that connects the two. Your drumsticks can be added straight to your serving platter, whilst you’ll need to hold your thigh bone firmly with a fork to remove the meat with your knife. To slice your breast meat, place on your carving board and cut against the grain, taking care to keep the skin intact.
  6. Serve. Transfer neatly to a serving platter and dress with fresh herbs for a truly festive feel

Setting the Perfect Christmas Table

  1. Begin with your base – layering seasonal tablecloths, runners and placemats to your liking.
  2. Follow with one of our stylish tableware ranges, adding depth by stacking plates and bowls on top of each other. We think our bone China makes for the perfect, timeless look.
  3. Arrange your chosen cutlery range either side, adding dessert forks, knives and spoons for a more formal affair and place your napkins alongside.
  4. Add a selection of champagne, water and wine glasses to ensure the drinks keep flowing. Just the thing for celebrating, our Rochelle glasses will bring both elegance and texture.
  5. Embellish your table with all things Christmas from baubles to mini trees, not forgetting the all-important Christmas crackers.
  6. Finish with a touch of sparkle, styling our LED table fairy lights in clusters for a festive ambience.

November 5, 2021

Posted In: Style

Shop to Win £500 every week this Christmas

Christmas is coming early at Icon Outlet because this year we are giving you the chance to win a £500 Icon Outlet Gift Card every week until December 24th. All you need to do to be in with a chance of winning is register online via the link below and we’ll send you your unique Christmas shopping code ready to use from November 1st until December 24th.

Simply scan in stores each time you shop and you’ll be entered in to the weekly prize draw.  There’s no limit to how many times you enter so the more you shop, the more chances to win.

Purchase required for entry. Full terms and conditions apply, see here for full details.


October 26, 2021

Posted In: Style

5 essentials for your Kids Autumn wardrobe

We all want our kids to look and feel amazing all year round. Whether your little darlings love being out in the elements, or tucked up cosy indoors, set them up for success with a wonderful winter wardrobe.


From rugged waterproofs to chic chunky knits and luxury loungewear all at up to 70% off RRP across over 60 superstar brands. We have everything your family could wish for this autumn under one world-famous roof!



Prepare for puddles



If you’re braving the park, heading to the woods or hitting the sports pitch, make sure your little one’s are ready for action. Head to Craghoppers and Regatta for rainy day essentials to keep them warm, dry and smiling whatever the weather, all at up to 70% off RRP!


Snuggle-up in style


Picture the scene; wind hammering at the windows and a dark grey sky and rain outside; you’re tucked up cosy and warm with the kids, happily enjoying a movie. Top it off with some cosy new loungewear from Next with up to 70% off RRP, and you have the recipe for a perfect rainy afternoon. You could even pop into Lindt or Hotel Chocolat outlet stores to pick up some luxury treats to share!

Layer them up


Whether it’s under school uniform, sports kit or just out and about with friends, protect your little ones from the elements by with plenty of layers. Head to Adidas and Nike for sporty base layers, vests and socks to keep them toasty all winter long, all at up to 70% off RRP.

Look cool when it’s cool


Help your little ones make Autumn and Winter look effortlessly cool, with the latest trends in kids clothing at up to 70% off RRP.  Head to Jack Wills for a preppy British look, or Tommy Hilfiger Kids and Gant for some USA style inspiration. Gillet, sweatshirts, jackets and hats – they’re sure to be happy with your style picks!

adidas icon outlet

Light up the dark


Looking for something fun and playful for your little ones as the days get darker? Strut on down to Sketchers to find the cool lighted styles that boys and girls love or head down to New Balance for the latest styles. In fact, you’ll find the perfect pair for the entire family, all at up to 70% off RRP.

Join us to create the perfect winter wardrobe for your little wonders this season and enjoy up to 70% off our 60 superstar brands.

Why not make a day of it? Treat them to a day out, and enjoy Oxygen Freejumping, Cineworld, Hollywood Bowl and an amazing array of restaurants.

You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.


You’re welcome, superstars!


October 20, 2021

Posted In: Style

5 Must-Have Trends to Light-Up this Autumn


This is how we do it

With the summer days coming to an end, we’re here to help you transition into the milder climes with style. The catwalks are unanimous; knockout knits, bold and bright statements, and all-out glitter all feature amongst this year’s hottest trends.


Our style team have rallied amongst fabulous brands at Icon Outlet and landed on the 5 absolute must-have pieces to keep your wardrobe bang on trend for Autumn/Winter 2021. With up to 70% off RRP on all of your favourite brands, you’ll find everything you need at unbeatable prices.


  1. Choose your knockout knit


A firm favourite in the cooler months, knitwear has gone XXL this year. The chunky knit is back, and the rule seems to be the bigger the better. Knitted vests are in, and for men, a smart knitted polo is a winner. Head to JOSEPH, James Lakeland and GANT for stylish knitwear options at up to 70% off RRP.

Selected Jackets from £99 at BOSS and selected knitwear from £49

Up to 70% off at GANT

20% off outlet price on new collection at Hackett

Up to 50% off at JOY



  1. Be bright & beautiful


Zesty yellow? Fabulous fuchsia? Granny Smith green? Pick a colour and go all in! This Autumn the catwalks are teeming with monochromatic ensembles. Strut on down to Ted Baker or Next to find all the colours of the rainbow, then team your new look with a bright and beautiful bag from Radley London all at up to 70% off RRP.

Up to 60% off selected lines at Radley

Up to 70% off RRP at Dune

2 jeans for £99 pounds at Pepe Jeans

  1. Go-go, glitter galore!


We’re talking glittery, sequined, shimmery – the sparklier the better! The catwalks have picked up on our enthusiasm for a souped-up social life following lockdown, and it’s reflected perfectly in this trend. Head to GUESS, JOY or Kurt Geiger to find things that sparkle, at up to 70% off RRP.

Get two pairs of sunglasses for £99

Up to 60% off RRP in OSPREY LONDON

Up to 70% off at Tateossian

  1. Play your strong suit


Classic tailoring has moved aside in place of a new, lockdown-inspired, “non-suit”. Less sharp lines, this trend for men and women favours a more relaxed silhouette. Head down to Moss Bros, Phase Eight or Hackett, Hobbs to find the latest in formalwear fashion at up to 70% off RRP.

Buy 2 pairs get 10%, 3 pairs 20% off, 4 pairs  get 25% off and 5 pairs for 30% off on all footwear at Joseph Cheaney & Sons

Up to 50% off RRP at Hobbs


  1. Oversize your overcoat


No outfit is complete this season without an oversized overcoat. This timeless trend will keep you looking fresh year on year. For both style and warmth, head to JOSEPH, Ted Baker, Hackett, or BOSS for on trend pieces that will really look make your autumn look glow, all at up to 70% off RRP.

All Wrapped Up

Get a 3 in 1 coat for £149 from Moss Bros, originally £179

Pick up a Jacket or Coat from James Lakeland from £50 or Knitwear from £25

Up to 50% off RRP at Phase Eight

Up to 70% off RRP at the JOSEPH Sale


Now’s the time! Set yourself up for style success this Autumn. Join us at Icon Outlet to find up to 70% off on your favourite designer brands, plus 4 hours of free parking when you spend £35 or more. Check out full details here.


Shine this Autumn, Superstars!


October 11, 2021

Posted In: Style

Get All Wrapped Up in Style this Autumn

With cooler and greyer days coming, the time has come to focus on seasonal essentials – dazzling coats and jackets! Whatever your style, the Icon Outlet team are here to make sure you’re all wrapped up and ready to brighten up even the greyest of days.

Whether you’re looking for the latest trends, something timeless, or to make a statement; look no further. With up to 70% off RRP on over 60 superstar brands, we have all of the coats and jackets you could wish for under one world-famous roof.

On Trend 

Quilted, trench or bomber, you’ll find the very latest coat and jacket trends at up to 70% off RRP. If you’re after something smart and on-trend to wear on a work day, try Hackett or Gant. For a casual weekend look that’s on point, head to Tommy Hilfiger, Calvin Klein, Levis or Next.


Timeless Smart

Want something trend-proof? Choose a coat or jacket featuring a classic cut and make an investment that you’ll have for seasons to come. We’re talking double-breasted, blazer-inspired or belted. For women’s styles head to Phase Eight, Hobbs or Joseph, or for timeless menswear go straight to Moss Bros, BOSS or Joseph Cheaney & Sons.

Buy 2 pairs get 10%, 3 pairs 20% off, 4 pairs  get 25% off and 5 pairs for 30% off on all footwear at Joseph Cheaney & Sons

Up to 50% off RRP at Hobbs

Selected Jackets from £99 at BOSS and selected knitwear from £49

Make a Statement

Rebel against the grey and choose coats and jackets with vibrant colours and unique styles, all at up to 70% off RRP. You can count on James Lakeland and Joy for fun and distinctive pieces, or head to Ted Baker, GUESS or Lacoste to find colour all year round.

Get a 3 in 1 coat for £149 from Moss Bros, originally £179

Pick up a Jacket or Coat from James Lakeland from £50 or Knitwear from £25

Up to 50% off RRP at Phase Eight

Up to 70% off RRP at the JOSEPH Sale

Brollies & Bags

Don’t forget accessories! With the odd unavoidable rain storm ahead, make sure you’ve thought through your bag options, and a handy (AND stylish) umbrella is a must. Make your way to Lead + Ball, Radley, Dune London, Kurt Geiger, and Osprey.

Up to 50% off RRP at Radley

Up to 70% off RRP at Dune

Join us for a sensational seasonal overhaul, find your perfect coat or jacket for the seasons to come, and enjoy up to 70% off our 60 superstar brands. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.


Let it rain!


September 14, 2021

Posted In: Style