5 Must-Have Trends to Light-Up this Autumn

 

This is how we do it

With the summer days coming to an end, we’re here to help you transition into the milder climes with style. The catwalks are unanimous; knockout knits, bold and bright statements, and all-out glitter all feature amongst this year’s hottest trends.

 

Our style team have rallied amongst fabulous brands at Icon Outlet and landed on the 5 absolute must-have pieces to keep your wardrobe bang on trend for Autumn/Winter 2021. With up to 70% off RRP on all of your favourite brands, you’ll find everything you need at unbeatable prices.

 

  1. Choose your knockout knit

 

A firm favourite in the cooler months, knitwear has gone XXL this year. The chunky knit is back, and the rule seems to be the bigger the better. Knitted vests are in, and for men, a smart knitted polo is a winner. Head to JOSEPH, James Lakeland and GANT for stylish knitwear options at up to 70% off RRP.

Selected Jackets from £99 at BOSS and selected knitwear from £49

Up to 70% off at GANT

20% off outlet price on new collection at Hackett

Up to 50% off at JOY

 

 

  1. Be bright & beautiful

 

Zesty yellow? Fabulous fuchsia? Granny Smith green? Pick a colour and go all in! This Autumn the catwalks are teeming with monochromatic ensembles. Strut on down to Ted Baker or Next to find all the colours of the rainbow, then team your new look with a bright and beautiful bag from Radley London all at up to 70% off RRP.

Up to 60% off selected lines at Radley

Up to 70% off RRP at Dune

2 jeans for £99 pounds at Pepe Jeans

  1. Go-go, glitter galore!

 

We’re talking glittery, sequined, shimmery – the sparklier the better! The catwalks have picked up on our enthusiasm for a souped-up social life following lockdown, and it’s reflected perfectly in this trend. Head to GUESS, JOY or Kurt Geiger to find things that sparkle, at up to 70% off RRP.

Get two pairs of sunglasses for £99

Up to 60% off RRP in OSPREY LONDON

Up to 70% off at Tateossian

  1. Play your strong suit

 

Classic tailoring has moved aside in place of a new, lockdown-inspired, “non-suit”. Less sharp lines, this trend for men and women favours a more relaxed silhouette. Head down to Moss Bros, Phase Eight or Hackett, Hobbs to find the latest in formalwear fashion at up to 70% off RRP.

Buy 2 pairs get 10%, 3 pairs 20% off, 4 pairs  get 25% off and 5 pairs for 30% off on all footwear at Joseph Cheaney & Sons

Up to 50% off RRP at Hobbs

 

  1. Oversize your overcoat

 

No outfit is complete this season without an oversized overcoat. This timeless trend will keep you looking fresh year on year. For both style and warmth, head to JOSEPH, Ted Baker, Hackett, or BOSS for on trend pieces that will really look make your autumn look glow, all at up to 70% off RRP.

All Wrapped Up

Get a 3 in 1 coat for £149 from Moss Bros, originally £179

Pick up a Jacket or Coat from James Lakeland from £50 or Knitwear from £25

Up to 50% off RRP at Phase Eight

Up to 70% off RRP at the JOSEPH Sale

 

Now’s the time! Set yourself up for style success this Autumn. Join us at Icon Outlet to find up to 70% off on your favourite designer brands, plus 4 hours of free parking when you spend £35 or more. Check out full details here.

 

Shine this Autumn, Superstars!

 

October 11, 2021

Posted In: Style

Get All Wrapped Up in Style this Autumn

With cooler and greyer days coming, the time has come to focus on seasonal essentials – dazzling coats and jackets! Whatever your style, the Icon Outlet team are here to make sure you’re all wrapped up and ready to brighten up even the greyest of days.

Whether you’re looking for the latest trends, something timeless, or to make a statement; look no further. With up to 70% off RRP on over 60 superstar brands, we have all of the coats and jackets you could wish for under one world-famous roof.

On Trend 

Quilted, trench or bomber, you’ll find the very latest coat and jacket trends at up to 70% off RRP. If you’re after something smart and on-trend to wear on a work day, try Hackett or Gant. For a casual weekend look that’s on point, head to Tommy Hilfiger, Calvin Klein, Levis or Next.

 

Timeless Smart

Want something trend-proof? Choose a coat or jacket featuring a classic cut and make an investment that you’ll have for seasons to come. We’re talking double-breasted, blazer-inspired or belted. For women’s styles head to Phase Eight, Hobbs or Joseph, or for timeless menswear go straight to Moss Bros, BOSS or Joseph Cheaney & Sons.

Buy 2 pairs get 10%, 3 pairs 20% off, 4 pairs  get 25% off and 5 pairs for 30% off on all footwear at Joseph Cheaney & Sons

Up to 50% off RRP at Hobbs

Selected Jackets from £99 at BOSS and selected knitwear from £49

Make a Statement

Rebel against the grey and choose coats and jackets with vibrant colours and unique styles, all at up to 70% off RRP. You can count on James Lakeland and Joy for fun and distinctive pieces, or head to Ted Baker, GUESS or Lacoste to find colour all year round.

Get a 3 in 1 coat for £149 from Moss Bros, originally £179

Pick up a Jacket or Coat from James Lakeland from £50 or Knitwear from £25

Up to 50% off RRP at Phase Eight

Up to 70% off RRP at the JOSEPH Sale

Brollies & Bags

Don’t forget accessories! With the odd unavoidable rain storm ahead, make sure you’ve thought through your bag options, and a handy (AND stylish) umbrella is a must. Make your way to Lead + Ball, Radley, Dune London, Kurt Geiger, and Osprey.

Up to 50% off RRP at Radley

Up to 70% off RRP at Dune

Join us for a sensational seasonal overhaul, find your perfect coat or jacket for the seasons to come, and enjoy up to 70% off our 60 superstar brands. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

 

Let it rain!

 

September 14, 2021

Posted In: Style

Dress like a Boss for your return to the Office

 

 

Heading back to your desk for the first time in a long time? Forget drab 9-5 office wear, it’s time to turn heads! Whether you’re seeking that next promotion, or reconnecting with old colleagues in-person, we’re here to help you sparkle and shine.

 

With everything from sleek tailoring, to sharp footwear and elegant accessories, head down to Icon Outlet for up to 70% off RRP on your favourite brands.

Moss Bros

Best Foot Forward

 

Feeling a little apprehensive about your return to work? Gain confidence, style and comfort that will make you feel fabulous from head to toe, with a new pair of shoes.

 

Best for Shoes: Step to it and saunter down to Joseph Cheaney to browse their extensive collection of traditional luxury leather brogues and loafers. Make a stop at Kurt Geiger for the latest trends in heels or flats, or head to Dune for classic styles and comfort to boot.

 

Joseph Cheaney & Sons

  • Buy 2 pairs get 10%, 3 pairs 20% off, 4 pairs  get 25% off and 5 pairs for 30% off on all footwear at Joseph Cheaney & Sons
  • Pick up a pair of leather brogues and loafers from £35 at Dune
  • Get some smart trainers for up to 30% off at Kurt Geiger
  • Shoes from £35 at Moss Bros

 

Sharpen Up

 

Gone are the days of taking Zoom calls in pyjamas. It’s time to sharpen up your office image with elegant lines, sharp cuts and exceptional tailoring. Shop the latest trends and timeless classics with up to 70% off.

 

Best for formal workwear: For the perfect fitting suit, head to BOSS and check out their suit guide online, or check out Moss Bros, the UK’s no.1 formal menswear specialist. Opt for sophistication with tailored skirts and beautiful blouses at Hobbs, or head to Phase Eight to finish any outfit with a timeless blazer.

Moss Bros

  • Get a bespoke tailored suit crafted and delivered within 30 days at Moss Bros
  • Pick up a shirt from £25 at Moss Bros
  • Get a black Kurt Geiger backpack for £49 originally £69.
  • Get 2 shirts for £85 at Gant
  • Up to 70% off RRP at the JOSEPH Sale

 

Personal Statement

 

Your outfit is a reflection of who you are. Don’t be afraid to make a statement! With time apart from our colleagues, it’s time to refresh your look and inject a bit of personality.

 

Best for stand-out pieces: Inject some London charm into your wardrobe with British classic pieces from Hackett or adopt an American influence with a smart sporting look from GANT.

Choose bold colours and Italian flair at James Lakeland, or head to Ted Baker for vivacious prints that will stand out from the crowd. Carry yourself (and your keys, phone and laptop) with style, with a stunning choice of luxury bags from Osprey London and Radley.

  • Up to 50% off RRP at Radley
  • Up to 70% off RRP at Hobbs
  • Trousers from £29.95 at Moss Bros

Hobbs

Boss the Basics

 

Get the basics right and the rest will follow. Vests, blouses, pants and socks; all essential parts of making you look and feel fabulous daily.

 

Best for workwear essentials: Ensure your accessories enhance your ensemble, with stunning eyewear, accessories and umbrellas from Lead and Ball. For more casual days, find bold colours in all of your wardrobe staples at GAP. For luxury staples including scarves, leggings and sweaters, opt for JOSEPH. Looking for more affordable basics? Next Outlet covers all bases and won’t break the bank.

Tommy Hilfiger

 

  • Tops from £29 at Ted Baker
  • Get selected knitwear from £49, dresses from £99 and jackets from £99 at BOSS
  • Get selected suits from £199, trousers from £49 and jeans from £49 at BOSS
  • Up to 50% off dresses at Hobbs and Phase Eight

What are you waiting for? Liven up your commute, dazzle your colleagues and strut back into the office with superstar confidence.

 

Get up to 70% off on your favourite designer brands at Icon Outlet. plus 4 hours of free parking when you spend £35 or more. Check out full details here.

 

Get to work, superstars!

September 2, 2021

Posted In: Style

Kids back to school and looking cool

 

The new school year fast is approaching, and young ones are anticipating being reunited with friends, navigating trends and getting back to the books.

 

With so much going on in their lives, Icon Outlet is here to make preparing their school wardrobes that little bit easier. It’s a one-stop-shop for the school day essentials, sportswear, smart casual wear that’s bang on trend, and kit for all-weathers.

 

Icon Outlet is the perfect place to prepare your family to get back to school with style, with all of your kids’ favourite brands at up to 70% off RRP.

Regatta

 

School Day Essentials

 

Dust off the school uniform and top it off with high quality basics that will make your child feel fabulous. For style and comfort, head to Next for all of the basics; socks, vests, t-shirts and sweatshirts and get up to 75% off RPP in store! Plus there’s half price or even less on all sale items including children’s coats. There’s also 3 for 2 on all water bottles and flasks in Regatta to ensure the kids stay hydrated throughout the day.

Regatta

PE Perfection

 

Inject some style into PE classes with practical and on-trend trainers and apparel from Adidas, Nike and Sketchers. You’ll find everything you’ll need from the sports hall to after school clubs and teams. Plus pick up a pair of trainers from £16 and also get a free gift with purchase on all kids footwear at New Balance, lastly don’t forget to pick up a pack of sports socks from £6.

 adidas

Socialise in Style

 

From playdates and parties to the end of term disco, there will be many occasions for kids to dress to impress. Get them excited about dressing up with smart leisurewear from Tommy Hilfiger Kids where you can get a free gift with purchases above £75. Joseph Cheaney and Sons also have your smart shoes covered with 20% off when you buy 3 pairs.

Tommy Hilfiger Kids

All wrapped up

With Autumn approaching, get your family ready for whatever weather comes our way. From football training, to picnics or afternoons in the park, head to Craghopper or Regatta to find technical wear for everyday life. Pick up some Regatta kids Holcombe Low Waterproof Walking Shoes at £29.99, originally £60 RRP. Also, get a Craghoppers 15L Kiwi Pro Water Resistant Rucksack for only £17.49, originally £35 RRP. There’s also a Regatta 25L Lightweight Compact Rucksack for £32.49, originally £65.

 

 

What are you waiting for? Get your young ones are ready to strut back to the classroom with confidence. Join us at Icon Outlet to find up to 70% off RRP on your favourite designer brands, plus 4 hours of free parking when you spend £35 or more shopping.

Check out full details here.

 

Why not make a day of it at The O2? With an amazing range of restaurants and bars, Cineworld, Hollywood Bowl and Oxygen Freejumping, there’s plenty of fun for the whole family.

 

See you soon, superstars!

 

 

 

August 9, 2021

Posted In: Style

Our top summer Health and Beauty picks

Summer staycations, special occasions, or simply some self-care, you can count on Icon Outlet to provide all of your favourite beauty products, cosmetics and fragrances to make you look and feel fabulous.

The Icon Outlet beauty team have curated their top health and beauty picks to ensure that you’re next shopping experience will send you home ready to relax your mind and body.

With up to 70% off RRP on world famous cosmetics brands plus extra savings all this week, Icon Outlet is the place to visit for style and beauty under the iconic roof of The O2. So let’s get started…

  1. It’s Pamper time

With all sorts of life stresses, it’s never been more important to prioritise some me-time. Take a long bath, put on your favourite relaxing tunes, and enjoy some bubbles or a relaxing scrub from The Body Shop.

  • Juicy strawberry premium gift set for £28.80, originally £39.20 RRP.
  • Shop for all your classic favourites for less with 20% off core products
  • 15% off premium skincare
  • 10% off gifts

 

The Body Shop

  1. Nail it!

There’s nothing like a new nail colour or lipstick to transform how you’re feeling. An injection of pretty pinks or powerful reds can move your day from okay to Hooray! Head to The Cosmetics Company store for up to 70% off RRP on your favourite brands including Clinique, Estee Lauder and Bobbi Brown.

  • Plus get ready to glow, with an additional 20% off Clinique’s fan favourite Moisture Surge 72hr and get a free 30ml Moisture Surge 72hr when you spend £40 on the Clinique skin care range.
  • Pick your shade and Celebrate National Lipstick Day and receive a free Lipstick or Lip gloss when you spend £50 in store for one day only!
  • Discover our curated collection of skin, hair and makeup essentials at £5, £10, £15, £20 in the I ❤️ summer beauty event. Hydrate, refresh and glow up your beauty routine just in time for summer.

The Cosmetics Company Store

  1. Fake it ‘til you make it

It’s summer time and the weather is fine! If you want a little boost of bronze then head to Beauty Outlet for all of the best tanning products on the market.

  • Shop Clarins for less at Beauty Outlet, pick up a Clarins Instant Lift Sheet Masque Set for £25, originally £56.99 RRP
  • Stock up on SPF with a Clarins SPF 50 Sun Care Milk Lotion Spray at £8, originally £22 RRP
  • Pick up a Clarins Vital Light Day Cream SPF 15 for only £28, originally £60 RRP

Beauty Outlet

 

  1. Makes perfect Scents

Stay fresh on those hot summer days with a beautiful new fragrance from Indulge Fragrances. With over 400 brands to choose from and a boutique shopping experience, the in-store team will help you find the perfect scent.

  • Jimmy Choo Man Ice for £27, originally £48 RRP
  • If packing your suitcase and heading to Terminal 1 to enjoy some airport buys before jetting off into the scorching sun is no longer on the agenda, you can still enjoy one of those perks with up to 50% off a range of aftershaves in store!

Indulge Fragrances

  1. A close shave

Look and feel smooth this summer, with shave gels or foams from The Cosmetics Company Store and great skincare. If your beard is your thing, then head to Beauty Outlet to grab yourself a beard kit to keep those stray hairs in check.

  • Save on the iconic Estée Lauder Advanced Night Repair Serum and Advanced Night Repair Eye. Purchase one Advanced Night Repair Eye 15ml & one Advanced Night Repair 50ml Serum for only: £70.00 R.R.P: £128.00 (Saving of £58.00).

 

The Cosmetics Company Store

  1. Inside & Out

Nourish your body with supplements, vitamins and health food inspiration at Holland & Barrett. The friendly team can help you understand what nutritional support may benefit you, based on your lifestyle.

  • Buy 1 product get 2 completely free on selected items
  • Buy 1 get 1 half price on selected items

Holland And Barrett

So what are you waiting for? If you want to look and feel fabulous, then you’ll find everything you need under the world-famous roof of The O2.

 

Head down to Icon Outlet and enjoy 4 hours of free parking when you spend £35 or more shopping. Check out full details here.

 

We continue to take every precaution to keep you, our shoppers and staff safe.

 

Relax and enjoy, rockstars!

 

 

July 19, 2021

Posted In: Style

Get the look this Summer at Icon Outlet

Get the look this Summer at Icon Outlet

Summer is finally here, and our style team at Icon Outlet want to give you the confidence to socialise with swagger.  Whether you’re relaxing with friends at home, brunching in the city, or getting packed up for a getaway, we’ve got everything you need to sizzle this summer.

With up to 70% off over 60 superstar brands, you can expect to leave with your hands full, and your bank balance full too (well…almost). Throw in the Summer Sale taking place in June and July, and you’ll be amazed by the bargains you can snap up on your favourite brands.

 

Summer in the City

From Spitalfields Market, to Battersea Park and Greenwich Village; as London comes back into full bloom, we’re excited for you to enjoy all of the best bits of the Capital, dressed to impress!

For him: Strike the perfect balance between relaxed and sophisticated with our wide range of luxury and lifestyle men’s brands. Head to Hackett for up to 70% off RRP for some classic cut shorts or chinos, or pick up a shirt or two for £89 from Lacoste and top it off with some chic shades from Lead + Ball. For shoes head to Joseph Cheaney + Sons where you can buy 3 pairs and get an extra 20% off!

For her: Float around the city on cloud nine, in beautiful prints and unique designs from Ted Baker at up to 70% off RRP, or pair a floaty blouse from Hobbs and a denim jacket from Pepe Jeans London where there is currently up to 50% off RRP and top it off with a cute clutch from Kurt Geiger which is currently up to 70% off RRP for the ultimate day-to-evening outfit. Accessorise at Tateossian with up to 80% off on jewellery.

Pepe Jeans, Lacoste and Dune at Icon Outlet

Summer Athleisure

For casual Sunday cruising, Pilates & coffee catch-ups or an impromptu knock about, we’re here to get your outfit sorted – game, set and match.

For him: Whether you’re looking for performance wear or something more relaxed, we’ve got options for you. Head to Asics to pick up running shoes at up to 50% off RRP, technical shorts or t-shirts, guaranteed to impress your opponent, or head to adidas for Originals at up to 50% off RRP.

For her: For the perfect combination of technical support, style and a splash of colour, Nike is the perfect place to start for your athleisure wardrobe and currently has up to 30% off RRP in their end of season sale. Then pick up a casual Breton, hoody or sweatshirt from Crew Clothing to transition from workout studio to coffee shop with ease.

adidas discount - adidas 20% off - ICON Outlet discounts

adidas at Icon Outlet

Summer Essentials

Planning a getaway, or simply sunbathing in the garden? From the bare essentials to the icing on the cake, we’ve got all of your summer staples under one super stylish roof.

For him: If you’re planning on getting out and about this summer, there’s a few staples you can’t go without. From the classics; Aviator or Wayfarers; or the latest trends in eyewear, head to Sunglass Hut for the ultimate choice in sunglasses and get up to 40% off a second pair! Check out Craghoppers to get togged up for all your summer adventures with up to 30% off RRP on camping gear and clothing and waterproofs.

For her: For ultimate comfort in the heat of summer, it’s essential to get the basics just right. Head to Next Outlet for up to 70% off RRP on swimwear and beach cover-ups, or GAP for vests, shorts and simple t-shirts, guaranteed to help you look and feel simply relaxed. Finish the look with a bright leather bag from Osprey London to add a pop of colour at up to 70% off RRP. Also pick up some summer skincare SPF and essentials from The Cosmetics Company.

Sunglass Hut and Hackett at Icon Outlet

 

Strut on down to Icon Outlet and the get The Look this summer. Enjoy a relaxed shopping experience, with up to 70% off our 60 superstar brands, plus 4 hours of free parking when you spend £35 or more. Check out full details here.

 

We continue to take every precaution to keep you, our shoppers and staff safe. Check out our full guidance here.

 

Let the summer glamour begin!

 

June 10, 2021

Posted In: Style

JOSEPH opening 4 June

We’re excited to announce JOSEPH, renowned for contemporary, sophisticated and effortless luxury essentials will be opening 4 June.

JOSEPH is a British contemporary designer brand with a strong core of luxury essentials AND was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now-iconic design houses and emerging brands alike. The JOSEPH own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe.

Win a £250 Gift Card to spend at JOSEPH

To celebrate the arrival of JOSEPH at Icon Outlet, we’re giving away a £250 Gift Card to one lucky winner, plus fifty £20 runner up Gift Cards to spend in store.

To be in with a chance to win, just register here. The lucky winners will be notified by email with details of how to collect the Gift Card in store. Terms and conditions apply, see here for details.

June 1, 2021

Posted In: Style

Icon Outlet now open even longer

Get ready to rock, because Icon Outlet is open even longer. We’ll be keeping you updated here over the coming weeks with all the latest news and information, plus we’ll be bringing you some much need shopping inspiration for the new season and more chances to win on our social channels, so be sure to follow us on Instagram and Facebook.

 

Opening times from May 17th
Open Close
Monday10am7pm
Tuesday10am7pm
Wednesday10am7pm
Thursday10am7pm
Friday10am8pm
Saturday10am8pm
Sunday11am6pm

 

Icon Outlet at The O2

May 14, 2021

Posted In: Style

All glammed up for a sociable summer

As we hurtle towards Summer and with a year’s worth of social engagements to make up for, the style team at Icon Outlet are ready to get you all glammed up and sparkle at every soirée.

With venues re-opening and socialising beginning to get back to normal, head down to Icon Outlet to craft the ultimate outfit to help you “WOW” as you get back out on the town. Even better, you’ll save up to 70% off RRP and all this month we have some extra special offers from some of the sharpest and smartest brands in town. Check out all the latest offers here.

 

Shop to Win your shopping worth £250 

 

Next at Icon Outlet
Next at Icon Outlet
Out-out

It’s the moment we’ve all been waiting for. Gathering a group of friends and hitting the town! You can barely wait, but are you ready to strut you stuff?

For Her: Choose irresistible dresses, skirts and denim from GUESS, then top it off with some killer heels and a beautiful bag from Kurt Geiger and you’re good to go! Plus, enjoy a free gift at GUESS when you spend over £89.

For Him: GANT; famed for their statement blazers; is a good place to start, teamed with one of their many classic shirts, now 2 for £85. Also head to Hackett for menswear staples; shirts, polos & sweatshirts galore.

GUESS at Icon Outlet
GUESS at Icon Outlet
Weekend get-togethers

From pub gardens to picnics in the park; as restrictions relax, we want to help you to relax too – in style.

For Her: Opt for a floaty mini dress in a beautiful print from Ted Baker and adorn it with some luxury leather arm candy from Osprey London. Need stylish summer staples? Head to Next Outlet for tops, shorts and swimwear to cover all bases. All this for up to 70% off original selling prices.

For Him: For low maintenance but high impact summer wear, head to Lacoste for some simple and fresh French style. Top it off with the best selection of brands and the latest trends in sunglasses from Sunglass Hut where you can get an additional 40% off your second pair.

Ted Baker Icon Outlet
Ted Baker Icon Outlet
Something special

Celebrate in style! Whatever special occasions you have on this summer, we’re here to ensure you turn heads for all the right reasons. Without the price tag!

For Her: For floor-sweeping hems and trailing embellishments; Phase Eight have elegant styles to suit every shape. Fantasy prints, floral, floaty or frills more your vibe? Try James Lakeland for some unique style inspiration.

For Him: Opt for luxury elegance with a tailored suit from BOSS, or head to Moss Bros; the UK’s No1 Formalwear specialist, all at up to 70% off RRP.

Join us, as you prepare to sparkle at every summer social occasion and enjoy up to 70% off our 60 superstar brands. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

Moss Bros at Icon Outlet
Moss Bros at Icon Outlet
After work drinks

As we ease ourselves back in to a working week, whether from home or the office, after work drinks are most definitely a thing once again – and aren’t we grateful. Make a smooth transition from the desk to the bar with workwear that blends seamlessly from the daytime into the night.

For Her: Dress to impress as you head back to your desk. Head to Hobbs for colourful and flattering tailored skirts and tops. Be sure to combine style and functionality to carry you from daytime into the evening, with a beautiful bag from Radley London.

For Him: Ooze with relaxed charisma with American heritage pieces from Brooks Brothers, the home of the original button-down collar. Finish off the look with classic and stylish footwear from Joseph Cheaney & Sons where if you buy 3 pairs you get 20% off.

Brooks Brothers at Icon Outlet
Brooks Brothers at Icon Outlet

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we head back towards normality. Check out our full guidance here.

Shop, sparkle and socialise!

May 10, 2021

Posted In: Style

The Denim Event at Icon Outlet

Friday 16th – Sunday 25th April

This week we’re obsessing over all things denim. Whether you’re looking for a comfortable Sunday vibe, effortless office chic or a little bit of sass, you can’t go wrong with some timeless denim. Or can you?

The style team at Icon Outlet have been scouring the stores and have come up with 5 top tips to bear in mind when choosing the right threads for you. With up to 70% off the world’s biggest names in denim including Levi’s, GAP, GUESS, Pepe Jeans London, Tommy Hilfiger and Calvin Klein, you’re guaranteed to find the perfect fit at unbeatable prices.

Plus don’t miss some amazing denim discounts all this week until Sunday 25th April. Find all the latest offers here.

 

5 Tips to Dazzle in Denim with Icon Outlet

 

1. Don’t stick to trends
Levi’s at Icon Outlet

Denim is timeless, and let’s face it, some trends work for some people and just don’t for others. With the rise of the conscious fashion, make sure you think of your new jeans as a purchase for life, not one that will shelved next season because trends have moved on.

With sustainability at the front of mind, Levi’s® are planting the Levi’s® forest to help the Earth breathe more freely…and you can help! For every new app download between now and April 30th they will plant a tree, and together you can help reduce CO2 by up to 1 million kgs. Through their app you’ll get exclusive access to new promos and products – plus you can relax in the knowledge you’re fighting climate change. Sign up, learn more and share here.

Head straight to Levi’s outlet store to find their iconic 501 jeans, part of the very fabric of fashion history, and they are globally famed for their high-quality range of denim.  And for a truly unique twist, Pepe Jeans London can personalise your denim from just £5, plus save an extra 20% off when you buy 2 items, or an extra 30% off when you buy 3.

 

2. Work with your body type
Pepe Jeans at Icon Outlet

Understanding your body type, is key to unlocking your perfect pair of jeans. Check out these handy online guides for men and women, to help you find the perfect cut, fit, rise and length.

Try GAP and Next Outlet store for a great range of men’s and women’s jeans in every silhouette. With up to 70% off RRP across the range plus up to an extra 50% off selected lines and all sale items £10 and under at GAP you’re bound to find jeans that fit and feel great, as well as fitting the budget.

 

3. Pick your palette
Tommy Hilfiger at Icon Outlet
Tommy Hilfiger at Icon Outlet

Will you opt for a dark, medium, light or coloured wash? With so much choice it can feel a little overwhelming. Want a smarter look? Go for a darker denim. Denim for the weekend? A light, casual denim would do the trick.

Top tip: a dark blue is the most versatile and can be worn with the most colours and on the most occasions,

For weekend style you can’t beat French sport & luxury brand, Lacoste with the iconic crocodile, paired with some casual sneakers and a polo. Or opt for American “preppy” look at Tommy Hilfiger, teamed with a causal tee or rugby shirt.

If it’s a more glamorous look you’re after, head for GUESS to seek out a pair that would take you seamlessly from daytime leisure to a night on the town, for up to half the price!

 

4. Try before you buy

Icon Outlet Summer Fashion

Of course, it’s tempting to click “buy” with your feet up; sipping your morning coffee and catching up with your favourite podcast. Bliss. But jeans need to be tried before you buy. Nothing comes close to feeling the weight of the fabric, and finding THE pair that you can move effortlessly in. To guarantee your new threads fit you like a denim dream, head to Levi’s and take advantage of their specialist denim tailoring service.

And for jeans with the utmost attention to detail and comfort, be sure to pay a visit to Calvin Klein. Plus, with outlet prices across the store, you may even sneak in some fancy CK underwear with the savings you’ll make, the perfect denim duo.

 

5. Seek expert opinion

Still baffled? Well that’s what we’re here for. The staff at the world-famous denim shops at Icon Outlet will have a keen eye, a wealth of experience, and the desire to seek you out your perfect pair.

Head to Portobello Road’s very own Pepe Jeans London. This locally established fashion house has all the experience and design credentials to create the perfect pair of jeans for city life.

Ready to find your perfect pair? Our doors are open, and we’re excited to help you dazzle in denim. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we ease out of lockdown and back to normality. Check out our full guidance here. 

April 15, 2021

Posted In: Style