The Denim Event at Icon Outlet

Friday 16th – Sunday 25th April

This week we’re obsessing over all things denim. Whether you’re looking for a comfortable Sunday vibe, effortless office chic or a little bit of sass, you can’t go wrong with some timeless denim. Or can you?

The style team at Icon Outlet have been scouring the stores and have come up with 5 top tips to bear in mind when choosing the right threads for you. With up to 70% off the world’s biggest names in denim including Levi’s, GAP, GUESS, Pepe Jeans London, Tommy Hilfiger and Calvin Klein, you’re guaranteed to find the perfect fit at unbeatable prices.

Plus don’t miss some amazing denim discounts all this week until Sunday 25th April. Find all the latest offers here.

 

5 Tips to Dazzle in Denim with Icon Outlet

 

1. Don’t stick to trends
Levi’s at Icon Outlet

Denim is timeless, and let’s face it, some trends work for some people and just don’t for others. With the rise of the conscious fashion, make sure you think of your new jeans as a purchase for life, not one that will shelved next season because trends have moved on.

Head straight to Levi’s outlet store, to find up to 70% off RRP plus 3 for 2 on all sale items. Their iconic 501 jeans are a part of the very fabric of fashion history, and they are globally famed for their high-quality range of denim. And for a truly unique twist, Pepe Jeans London can personalise your denim from just £5, plus save an extra 20% off when you buy 2 items, or an extra 30% off when you buy 3.

 

2. Work with your body type
Pepe Jeans at Icon Outlet

Understanding your body type, is key to unlocking your perfect pair of jeans. Check out these handy online guides for men and women, to help you find the perfect cut, fit, rise and length.

Try GAP and Next Outlet store for a great range of men’s and women’s jeans in every silhouette. With up to 70% off RRP across the range plus up to an extra 50% off selected lines and all sale items £10 and under at GAP you’re bound to find jeans that fit and feel great, as well as fitting the budget.

 

3. Pick your palette
Tommy Hilfiger at Icon Outlet
Tommy Hilfiger at Icon Outlet

Will you opt for a dark, medium, light or coloured wash? With so much choice it can feel a little overwhelming. Want a smarter look? Go for a darker denim. Denim for the weekend? A light, casual denim would do the trick.

Top tip: a dark blue is the most versatile and can be worn with the most colours and on the most occasions,

For weekend style you can’t beat French sport & luxury brand, Lacoste with the iconic crocodile, paired with some casual sneakers and a polo. Or opt for American “preppy” look at Tommy Hilfiger, teamed with a causal tee or rugby shirt.

If it’s a more glamorous look you’re after, head for GUESS to seek out a pair that would take you seamlessly from daytime leisure to a night on the town, for up to half the price!

 

4. Try before you buy

Icon Outlet Summer Fashion

Of course, it’s tempting to click “buy” with your feet up; sipping your morning coffee and catching up with your favourite podcast. Bliss. But jeans need to be tried before you buy. Nothing comes close to feeling the weight of the fabric, and finding THE pair that you can move effortlessly in. To guarantee your new threads fit you like a denim dream, head to Levi’s and take advantage of their specialist denim tailoring service.

And for jeans with the utmost attention to detail and comfort, be sure to pay a visit to Calvin Klein. Plus, with outlet prices across the store, you may even sneak in some fancy CK underwear with the savings you’ll make, the perfect denim duo.

 

5. Seek expert opinion

Still baffled? Well that’s what we’re here for. The staff at the world-famous denim shops at Icon Outlet will have a keen eye, a wealth of experience, and the desire to seek you out your perfect pair.

Head to Portobello Road’s very own Pepe Jeans London. This locally established fashion house has all the experience and design credentials to create the perfect pair of jeans for city life.

Ready to find your perfect pair? Our doors are open, and we’re excited to help you dazzle in denim. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we ease out of lockdown and back to normality. Check out our full guidance here. 

April 15, 2021

Posted In: Style

Strut into Spring with Superstar Style

Tommy Hilfiger Icon Outlet
Tommy Hilfiger available at Icon Outlet

 

With a year’s worth of socialising to catch-up on, it’s time to regain our former glamour, and who knows, maybe step it up a notch?

Dust off your capsule staples, get your appointments at the salon, and join us at Icon Outlet as we make you feel truly fabulous again. We’ve got over 60 superstar brands including BOSS, Calvin Klein, GANT, Hackett, Kurt Geiger, Levi’s, Next, Tommy Hilfiger, Ted Baker and many more. Plus, you’re always guaranteed so much more for less at Icon Outlet with up to 70% off RRP every day, and all under the world-famous roof of The O2.

The team at Icon Outlet have 5 Spring Style Tips that will help you take the social stage with confidence after a year of isolation…

1. Handbags & Gladrags

What is spring without a splash of colour? Whether it’s popping frames from Sunglass Hut or Lead + Ball, or a dazzling piece of arm candy from Osprey of London or Kurt Geiger, a high-vis accessory will brighten every day.

Osprey Icon Outlet
Osprey London Icon Outlet

 

2. Spring Denim

With everyone used to a slightly more “relaxed” approach to office attire over the past 12 months (Zoom meetings in slippers anyone?), Denim is the perfect answer. Bag yourself timeless bargain that you can dress up or dress down, no matter what the occasion at Levi’s, Pepe Jeans London or Tommy Hilfiger.

Pepe Jeans Icon Outlet
Pepe Jeans Icon Outlet

 

3. Express Yourself

With more time at home, perhaps you’ve had time to rethink your style. Maybe you’ve had a bit of a “Marie Kondo” and you’ve finally cleared some more space in your wardrobe or shoe rack. Is it time for a total overhaul? Icon Outlet is the perfect place to express yourself. You’ll be sure to find some unique and exciting pieces at Dune, Joseph Cheany & Sons, JOY, Ted Baker and James Lakeland.

Ted Baker Icon Outlet
Ted Baker Icon Outlet

 

Fancy a skincare shake-up too? Head to The Cosmetics Company Store to find up to 70% off your favourite cosmetics counter brands including Clinique, MAC and Estee Lauder.

The Cosmetics Company Store Icon Outlet
The Cosmetics Company Store Icon Outlet
4. She’s Electric

Find Spring Florals at Guess, beautiful blouses at Hobbs, or a classic Breton from GANT. Whether you’re buying for yourself or your leading lady, Icon Outlet has it all; with the added bonus of up to 70% off RRP across all your favorite stores. Then head to Indulge Fragrances or The Cosmetics Company Store to set your new outfit off with a striking new Spring scent.

The Cosmetics Company Store Icon Outlet
The Cosmetics Company Store Icon Outlet

 

5. Swagger like Jagger

If you or the man in your life could do with a pick-me-up, our extensive menswear shopping experience will help you regain that swagger. We’ve got everything covered; from casual weekend wear, to office attire, sports gear or the perfect outfit for your first night back on the town. Just a few not-to-be-missed stores include Brooks Brothers, Lacoste, Hackett and GANT.

Brooks Brothers Icon Outlet
Brooks Brothers Icon Outlet

 

Our doors open from 10am April 12th and we’re excited to help you strut into Spring. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we ease out of lockdown and back to normality. Check out our full guidance here.

See you soon, superstars!

April 8, 2021

Posted In: Style

Shop from the comfort of your own home with the BOSS virtual shopping service

 

BOSS Icon Outlet

BOSS is delighted to offer you an exclusive shopping experience. Contact the BOSS Store to book a private, virtual consultation from the comfort of your own home.

Whether you are looking for laid-back athleisure, Zoom-worthy looks or that perfect gift, the BOSS team will guide you through the collections and select items specific to your individual needs. All purchases will be made securely and will be shipped directly to you. Delivery charges may apply.

Contact the BOSS Team directly to book your appointment today.

Boss_Outlet_London_o2@hugoboss.com | tel:020 8305 9614

 

March 1, 2021

Posted In: Style

Icon Outlet now open

Get ready to rock, because Icon Outlet is open once again and we can’t wait to see you. We’ll be keeping you updated here over the coming weeks with all the latest news and information, plus we’ll be bringing you some much need shopping inspiration for the new season and more chances to win on our social channels, so be sure to follow us on Instagram and Facebook.

See you very soon!

Opening times from April 12th
Open Close
Monday10am6pm
Tuesday10am6pm
Wednesday10am6pm
Thursday10am6pm
Friday10am6pm
Saturday10am7pm
Sunday11am6pm

 

Icon Outlet at The O2

February 25, 2021

Posted In: Style

Icon Outlet open for Christmas shopping

We’re still open

Icon Outlet will remain open every day and here for all your Christmas Shopping needs until 5pm Christmas Eve. We’re open 10am-9pm Monday to Saturday and 11am-6pm Sunday. Plus we still have our biggest ever sale on with up to 80% off RRP at over 60 superstar brands. So come on down and steal the show this Christmas.

Icon Outlet Christmas opening times 

From 2 December to 2 January

Open 
Close 
Monday
10am
9pm
Tuesday
10am
9pm
Wednesday
10am
9pm
Thursday
10am
9pm
Friday
10am
9pm
Saturday
10am
9pm
Sunday
11am
6pm
Christmas Eve
10am
5pm
Christmas Day
Closed
Closed
Boxing Day
7am
9pm
New Year’s Eve
10am
5pm
New Year’s Day
10am
8pm
2nd January
10am
8pm

From 3 January 2021

Open 
Close 
Monday
11am
8pm
Tuesday
11am
8pm
Wednesday
11am
8pm
Thursday
11am
8pm
Friday
11am
8pm
Saturday
10am
8pm
Sunday
11am
6pm

 

Please note Aspinal of London and Crew Clothing Company are temporarily closed. Some store opening time may vary so please check before you travel. See our full list of stores and contact details here.

November 25, 2020

Posted In: Style

Wardrobe wonders for your little wonders

As the nights draw in and the scent of pumpkin lattes fills the air once again, from big to little, we bring you the top Kidswear picks at Icon Outlet for the season ahead.

Comfy casuals

From a kick-about in the park to chilling out in the den, head to GAP and Jack Wills for practical, preppy wardrobe classics. They have everything you need, from cosy jumpers and joggers to those must have winter pyjama sets, and right now you can save an extra 50% off.

GAP Family header - Extra savings at ICON outlet shopping London

Preppy perfection 

Stocking their American-inspired quality designer fashion lines for girls, boys and babies, Tommy Hilfiger Kids is a must visit this winter. Plus there’s up to 70% off RRP and until the 1st November, enjoy a complimentary gift with any purchase in store. T&C’s apply. See in-store for details.

Be a good sport

Sportswear is a must have staple for any kids wardrobe whatever the season. Find the whole team kit including t-shirts, base layers, jumpers, joggers and trainers at the leaders in their field, adidas, Asics, New Balance and Nike.

Got old trainers lying around? Don’t just throw them away. Bring them down to the Nike store at Icon Outlet and help recycle them into materials for the next generation of athletes. Click here to find out more….

Nike discount at ICON outlet shopping London

Outdoor warriors 

It can be hard enough getting the kids assembled and out the front door at the best of times but Regatta takes the hassle out of making sure they are fully equipped and ready for the great outdoors when they do. From high-performance outdoor wear to everyday clothing with added protection for the dog walkers, multi-tasking Mums, picnickers, backpackers, dads at the footie, urban roamers, beachcombers and puddle-loving kids – Regatta have you covered. Plus right now save an extra 50% off Kidswear. T&C’s apply. See in-store for details.

 

Icon Outlet at The O2

Best foot forward

For the most durable and comfortable kids shoes on the market, head to Clarks. The in-store measuring service will make sure you leave with a pair that will go the distance. If it’s jazzy footwear you’re after, then look no further than Skechers. They’ve got light-up sparkles, velcro, laces and all the colours of the rainbow.

Dress it up

Those big occasions are few and far between right now, but that doesn’t mean we can’t get out of the jumpers and joggers now and again to get a bit dressed up. Head to GANT for cool smart clothing, for any occasion, that your kids will love.

More to do at The O2 

With plenty of food outlets, and a relaxed shopping environment, Icon Outlet is the perfect place for a family shopping trip. With free parking for up to 4 hours until the end of August, come and discover over 60 superstar brands with up to 70% off RRP every day, all under the world famous roof of The O2. Find out how to keep the whole family entertained this summer and beyond at The O2.

Half Term Trail 

This half term, we’ve got a chart topping trail for all the family that will take you on a musical journey around The O2 to find missing song lyrics that unlock some special prizes.

Starting at Up at The O2 Base Camp, explorers will set off to find five locations around the world famous tent and gather clues to complete the musical trail.

Everyone taking part wins a prize, as well as being entered into a draw to win a selection of grand prizes, including premium event tickets or a family pass for Up at The O2.

Your safety is our top priority

We can’t wait to welcome you back and want to assure you that the health and safety of all of our visitors and teams is our top priority. We’ve made a few changes to how we operate so we can help everyone visiting and working at Icon Outlet stay safe. You can find out more about the steps we’ve taken to ensure you and your family have a safe and comfortable shopping trip here.

 

 

October 23, 2020

Posted In: Shopping, Style

Explore the new BOSS Outlet, now open

BOSS Icon Outlet
BOSS Icon Outlet

Discover the new outlet destination for BOSS men’s and womenswear collections at Icon Outlet at the O2. BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure.

Explore the collections in the newly designed store and receive a complimentary gift when making a purchase*.

* Gift with purchase only valid on purchases over £250.00 from 03.09.20, while stocks last. Only available at the BOSS Outlet Icon Outlet at the O2.

September 10, 2020

Posted In: Shopping, Style

Tommy Hilfiger Kidswear now open

Tommy Hilfiger Kids Icon Outlet

Tommy Hilfiger Kids

We’re excited to announce that our brand new Tommy Hilfiger Kidswear  store is now open on the Upper Level at Icon Outlet, stocking their American-inspired quality designer fashion lines for girls, boys and babies.

Plus, as you’d expect from Icon Outlet there will be amazing savings across the store with up to 70% off RRP in the summer sale.*

 

*T&C’s apply. See in-store for details.

August 5, 2020

Posted In: Shopping, Style

New restaurant Haidilao now open

Now open on the Lower Level of Icon Outlet, Haidilao Hotpot is a traditional Chinese hot pot restaurant, serving a selection of fresh meats and vegetables all ready to be dipped into a simmering broth of your choice. The popular Chinese restaurant chain was established in 1994 in Jianyang City, Sichuan Province, China. It has operated more than 563 directly-operated stores in more than 118 cities.

HaiDiLao Icon Outlet

 

 

July 27, 2020

Posted In: Shopping, Style

Get ready for Back to School with Clarks

Clarks Icon Outlet

When it’s time to get the kids ready for school once again, the children’s footwear specialists Clarks are on hand and ready to help. You can pre-book an in-store fitting with one of their experts and you can purchase with complete confidence as they guarantee the shoes will remain the correct fit from the day you purchase them until 28th February 2021. T&c’s apply. See in-store for details.

Contact the Clarks store today to book your free measure and fitting appointment.

Clarks Icon Outlet

July 27, 2020

Posted In: Shopping, Style