Your ultimate guide to holiday packing

You’ve got the holiday of a lifetime coming up and you can’t wait to get on the plane, but what do you pack? Well, fear not as Icon Outlet at The O2 has you covered with the ultimate guide to holiday packing. With massive savings of up to 70% off, you can get everything you need, including the perfect suitcase that will take you up, up and away.


Roll up in style

Are you someone that packs too much or are you incredibly organised and have all your outfits planned? In either case, a four-wheeled suitcase is the ultimate choice, allowing you to glide through the terminal knowing that you have packed to perfection. Rolling Luggage, Cath Kidston or Radley London offer an array of stylish luggage options for wherever you may be off to.


Take a dip, before you glam up in the evening

Whether you’re seeking your intrepid explorer outfit or wanting a boho-beach look, Icon Outlet has it all. Fat Face, Crew Clothing, Jack Wills and Guess have some amazing swim and beachwear including trunks, bikinis, Kaftans and shorts with prices that will tempt you to get something for all the family. Karen Millen, Ted Baker and Phase Eight have some gorgeous eveningwear, perfect for a summer nights stroll, city break or romantic dinner. Head to Brooks Brothers, GANT or Hackett for easy to pack menswear.


Your holiday best friend

If you’re looking for sunglasses, you can’t beat the prices at Sunglass Hut for some designer shades, or Lead + Ball for new colours or the must-have cat-eye shades. Aspinal of London and OSPREY LONDON have everything from new passport covers, luggage tags, evening bags and bumbags. Hats are key to keeping you cool, so whether you are after a baseball cap or a panama, straw or boater hat Lead + Ball and G-Star RAW have plenty to pick from.


Maybe you’re a fitness fanatic?

Pop into Nike, ASICS or adidas as they the best of new exercise gear for holiday wear to keep you cool. Or maybe you set your sights on a mountain hike, in which case our new Regatta and Craghoppers stores will help you pack your activewear essentials.


August 9, 2019

Posted In: Style

Step into a summer of style at Icon Outlet

This summer, we’ve got you covered.  Stay on trend for less with premium brands at up to 70% off every day plus fun for all the family.  Read on to start planning your summer.

Shopping at Icon Outlet this summer isn’t just about offers and brand new SS19 collections, we will be bringing you some brand-new experiences for the ultimate family day out in London.   From our exclusive chill out lounge and style sessions to kids’ activities, make sure a visit to Icon Outlet is in your summer plans.  Follow our social channels and visit our website to make sure you don’t miss out.

Chop Chop London, the London hair experts, will be styling it up in the mall, offering complimentary 20-minute hairstyling sessions, so you can rock curls, braids or a sophisticated ‘up-do’ at no cost. Simply turn up to bag a slot and see your hair transform before your very eyes. Remember to share your brand-new style using and tag us @iconattheo2.

Make sure you check out our Chill Out Lounge in the centre of the mall.  It’s the perfect spot to take a break from shopping while listening to some summer tunes.  Our events page will show full details of when superstar DJs will be taking to the decks for Summer Lates live sets, including Sarah Akwisombe (@sarahakwisombe) and MTV presenter Harriet Rose (@iamharrietrose).  Party while you shop at our own little nod to Ibiza right here at The O2.

Our Style Lounge will also be in full swing to inspire your summer wardrobe whether you’re hitting the beach or dressing for the wedding of the year. This dedicated space will also host a series of style talks, which are not to be missed, featuring TV personality Nicky Hambleton-Jones and influencer best-friends Jess Shepherd & Sam Gray (@coppergarden and @samgraystyle), who will be offering tips and insights on must-haves for your holiday wardrobe and perfect packing.  Watch our events page, for all the latest ICON Outlet fashion updates.

And if you’re hitting the shops with little ones in tow over the summer holidays, make sure you stop by the kids’ crafting stand in the Chill Out Lounge where they can express their inner artists making their own special take on festival headdresses.

July 10, 2019

Posted In: Style

Top summer picks for under £50

If you’re looking for something special for you or a loved one, then our additional summer sale offers are just perfect for you. We’ve pulled together our top picks from our huge range of stores throughout Icon Outlet at The O2 here on the blog, so your mood (and bank balance) stay as sunny as the weather.

In menswear, the ever-popular Ted Baker has this Twinnie shirt available in navy, crafted from lightweight cotton with a modern leaf print, it’s the perfect look for a summer barbeque or relaxed evening out, WAS £50, NOW £35.

And the offers don’t stop there, gents.  Are you ready to add a touch of ‘Aztec’ to your wardrobe? Nail this on-trend look with this structured shirt jacket from Scotch and Soda, WAS £139.95, NOW £45 perfect for layering over a t-shirt and jeans for the ultimate in laid-back, casual, style.

Champion of modern American sportswear, GANT, also has some fantastic offers available across men’s and womenswear.  For chaps, the Solid Pique SS Rugger, WAS £60, NOW £42, is a much-loved classic among preppy dressers, while ladies will love the ‘go-to’ Cotton Crew, WAS £75, NOW £45.

Not forgetting accessories, for fabulous footwear, Dune London has some unbeatable offers with ladies’ Glossy loafers in pretty pastel shades, WAS £85, NOW £24, and Gardenia mules – bang on trend! – WAS £80, NOW £24.

Lead and Ball is offering some super-stylish sunglasses to help you look cool, calm and collected in the summer sun!  Check out the Campania Editions sunglasses and clear lens frames, WAS £75, NOW £37.50.

We’ve got you covered when it comes to the best offers this summer; stay tuned on the blog for our top picks under £20 coming soon.

July 3, 2019

Posted In: Style

Top summer picks for under £100

Have you checked out our special summer offers yet? Stores throughout Icon Outlet at The O2 have released additional savings for the sunshine season and we want to share the happy news with you.  After all, shopping is at its most enjoyable when you’re getting a good deal!

For fashionistas, Ted Baker has announced some amazing deals, such as the easy breezy Kallii dress, made from crisp cotton and featuring an asymmetric neckline and feminine lace cut-work trim, WAS £99, NOW £53.  Perfect for lazy, hazy summer barbeques or holidays abroad.

And speaking of holidays, be sure to stop by Rolling Luggage to update your valise for your vacay! You can fit loads of outfit options in the Herolite Spinner (74cm).  It’s durable, lightweight, manoeuvrable, and amazing value, WAS £90, NOW £72.  For funky travellers, the Soundbox Spinner (77cm) features a playful circular design with contrasting matt and shiny surfaces and is expandable, secure and light; an ideal holiday companion! WAS £104, NOW £83.20.

When it comes to updating your summer wardrobe Scotch & Soda has you covered with some fabulous offers, like these stylish trousers, bang on this season’s beige trend and featuring tropical detailing, WAS £144.95, NOW £80.

And for special occasions, James Lakeland has an array of dresses to choose from, including this stunning blue wrap dress, which embraces both floral and animal print trends in one stylish package! This eye-catching dress is available in blue or pale pink, WAS £249, NOW £99.

A raft of seasonal summer discounts await throughout Icon Outlet at The O2, so it’s the ideal time to visit and find your top picks for the holiday season.  Watch this space for our top picks for under £50 coming soon!

June 27, 2019

Posted In: Style

Daddy Cool

Grab your chance this Father’s Day to say thank you to the father-figure in your life and show him just how much he means to you.

Icon Outlet at The O2 has all sorts of fantastic Father’s Day gift ideas, and all at up to 60% off; it really is the ultimate destination for choosing the perfect pressie.

For personalised Father’s Day presents, Aspinal of London’s luxury gifts for men includes a beautiful array of wallets, bags and document cases.  For that extra special touch, complimentary personalisation is available in-store from 6th-16th June, so you can get dad’s initials embossed to make him feel really spoiled.

If your dad enjoys a smart shirt or a sharp tie, then Hackett, Moss Bros, and Brooks Brothers are all well worth a visit.  There is a multitude of styles, designs and colours to choose from, so you’re sure to find the perfect match for your dad, whether he’s a natty dresser with an eye on the latest trends or a corporate suit-wearer always looking his best – and all at fantastic outlet prices.

For the more casual gifts for dads, Crew Clothing’s fabulous selection of polo shirts is sure to hit the spot! From classic cotton to the soft jersey, plain, striped or embroidered, and in a spectrum of colour choices, your dad will be set for the summer season with a couple of these beauties in his wardrobe – and all at up to 60% off!

If dad could do with a helping hand in the fragrance department, then make sure you stop by The Cosmetics Company Store to take advantage of their special Father’s Day offer of 25% off men’s fragrance from 1st-16th June.  When it comes to presents for men, cologne is a tried and trusted gift and, with loads of your favourite fragrance brands to choose from, you can’t lose.

Whatever gift you go for, we hope you enjoy a delightful dad’s day with the ultimate icon in your life.


June 13, 2019

Posted In: Style