Style Your Inner Superstar

Our on-site personal stylist is back for Easter weekend, so why not take advantage of free professional style advice to update your wardrobe or refresh your look!

Outlets are the best shopping destinations for fashion that stands the test of time, as you can pick up quality premium brands at significant discounts, so your chosen clothes will last, season after season. Carlene, who heads up our styling team from Stylists & Shoppers, knows what she’s talking about, having worked the Marie Claire fashion pages and been an in-house personal shopper at Selfridges.

Carlene said, “I like to shop for longevity and choose classic, quality pieces that I know I’ll wear time and again, with perhaps a trend piece in between as a nod to the season. Choose colours that suit you rather than trend colours and you know you’ll get fashion that lasts.”

Carlene and her colleagues will be at Icon Outlet at The O2 from 19th to 22nd April offering style and beauty advice on dressing for your body shape, complexion and personality. Update your style with some new wardrobe staples; it’s important to choose pieces that are right for you, not just right for seasonal trends.

Our personal styling experience allows you to pre-book and share details on exactly what you want to get out of your session. Whether it’s finding the perfect ensemble for an impending wedding, a new outfit for a hot date, or just advice on what to wear to suit your figure, Carlene and her team can help. You can even let them know your budget so they can help you find what you want at the price you want to pay.

As a local and a lover of shopping, Carlene speaks from experience, “I love shopping at Icon Outlet as it’s the perfect place to find quality pieces that you can wear through the seasons. My latest bargain was a gorgeous green coat in Hobbs that was reduced from £329 to £99. I chose it because I know the colour suits me and having worn it loads through early Spring, I know I’ll go straight back to it when autumn kicks in. I’ve also found a new favourite pair of shoes in Dune and some classic sunglasses in Osprey, and all at outlet prices!”

Don’t miss your chance to get free, professional style advice at Icon Outlet at The O2 this Easter weekend.

April 16, 2019

Posted In: Style

Indulge Your Superstar Self This Easter

Indulge your superstar self at ICON Outlet at The O2 this Easter, with all sorts of fun, family and fashion activities to enhance your style and wellbeing, plus don’t miss your chance to win fabulous prizes in our Easter competition!

Our personal stylist and shopping service is back by popular demand, with an on-site stylist ready and waiting to hear and solve your wardrobe woes. Are you stumped by the new season styles? Or can’t wait to jump into spring and grab S/S19 trends with both hands? Whatever your clothing cravings, our stylist will listen, digest and inform you with her on-point fashion insights before taking you around Icon Outlet at The O2 to find the pieces that perfectly meet your needs. Whether it’s the perfect wedding outfit from Hobbs or Phase Eight, or a fresh date night look from Levis or Karen Millen, book your free personal styling session here. <>

Especially for Easter, don’t miss our Reveal to Win giveaway for your chance to win fabulous prizes*. Pick up your Reveal to Win card with any purchase in Icon Outlet at The O2 and scratch to win one of hundreds of prizes! All sorts of wonderful goodies are on offer including Lindt bunnies, Icon Outlet at The O2 shopping vouchers, Michael Buble or Hugh Jackman show tickets and many more! You can play as many times as you like** and if you don’t win, simply register your Reveal to Win card at Guest Services for your chance to win the star prize – £500 of ICON Outlet at The O2 vouchers!

For families visiting Icon Outlet at The O2, why not keep the kids happy with a stop-off at Build a Bear where there will be Easter Bunnies aplenty to be created in-store by your kids. It’s the perfect extra-cuddly Easter treat – and it lasts longer than a chocolate egg!

If you’d rather supplement your shopping trip with a bit of R&R then don’t miss our on-site wellbeing centre The Hour. It offers the ideal opportunity to rest shop-weary feet by indulging in a bit of yoga or a stretching class. If it’s your mind you want to metaphorically massage, then The Hour’s mindfulness sessions can offer a touch of serenity in a hectic world. Of course, as wellbeing incorporates so many elements, you can even join a HIIT class at The Hour, to relieve stress and tension through exercise, before indulging in a bit of retail therapy in our outlet stores. Sessions are bookable here or drop in to see what’s available. The Hour is located on upstairs opposite Gentleman’s Barista.

With all this as well as up to 60% off across stores, what are you waiting for? Visit ICON Outlet at The O2 this Easter Bank Holiday Weekend!

*200 x £5 ICON Outlet gift card, 50 x £20 Icon Outlet gift cards, a pair of tickets to see Michael Buble, a family ticket to see Hugh Jackman. The Man. The Music. The Show, a family ticket to climb Up at The O2, 48 x Lindt 100g Gold Bunnies, 5 x pairs of River Bus tickets, 500 x hot cross buns

**One Reveal to Win card will be awarded with each purchase in Icon Outlet at The O2 from 19th-22nd April inclusive while stocks last.

April 16, 2019

Posted In: Style

Feel like an Icon at the new pop-up wellbeing hub

Feel like an icon at our latest pop-up venture and wellbeing hub ‘The hour’. Focused on embedding wellness into every day The hour is offering a range of classes from yoga and mindfulness to more intensive HIIT classes, for customers to book in some time for themselves.

The hour believes that wellbeing should be something of a habit, working with businesses as well as individuals to weave wellbeing practices into everyday life. Go with the flow with one of the yoga classes to feel lighter and be more open or declutter your mind with one of the mindfulness classes, whether it’s a quick fifteen-minute session on your lunch break or thirty minutes after work to give you some clarity at the end of the day. If you’re after something that’s going to get your heart racing, then look no further than the HIIT classes. The high-intensity interval training class really packs a punch.

The hour work with both businesses and individuals to devise a wellness plan that’s personal and most beneficial to that individual or organisation, forming a culture of wellness rather than a quick fix.

Founder of The hour, Jazz Sandhu, says; “Icon Outlet at The O2 is a fantastic new destination for locals and tourists, and we are thrilled to be bringing our pop-up studio to this new North Greenwich hot spot. We believe embedding wellbeing into everyday life should be a crucial part of everyone’s daily routine, and we look forward to working with Icon Outlet at The O2 customers to achieve this.”

Book your next class at

March 29, 2019

Posted In: Style

Hackett London launch ‘Made in Japan’ collection

Men’s formal wear with a Japanese fusion. Intrigued? Us too. Hackett London is bringing a taste of Japanese craftsmanship to its collection. Fusing Japanese production methods and British styling, the range is said to create “a marriage of sartorial elegance”.

Partnering with factories in Japan, Hackett has produced a limited edition collection made by Japanese artisans using meticulous hand work. This exciting ‘Made in Japan’ collaboration has been created by Hackett carefully selecting the most highly regarded manufacturers and craftsmen to ensure impressive attention to detail throughout the collection.

Each piece is made using traditional methods of production that are only available in limited regions of Japan. The range includes a simple and beautiful range of shirts, denim and chinos.

  • Selvedge Shirts; made with a signature dyed-yarn weaving technique with over 200 years heritage.
  • Selvedge Denim; produced in the Mecca of denim production in Kojima district in the Okayama prefecture. The garments are created using a series of techniques, including hand cutting, machine stitching, rope dying, hidden riveting and protected colourfast treatment. All stitched together using a Vintage Union Special Sewing Machine.
  • Selvedge Chinos; Made in the Kojima district of the Okayama Prefecture; Japan’s district of craftsmanship and manufacturing. These pieces are rope dyed with slub yarn selvedge fabric with a vintage loom then carefully cut by hand and stitched together using a Vintage Union Special Sewing Machine.

Head to Hackett London at Icon Outlet to see the ‘Made in Japan’ collection, and to invest in global fashion without the high street price tag. We look forward to seeing you soon.

March 25, 2019

Posted In: Style

Brooks Brothers opens at Icon Outlet

Brooks Brothers have opened their second London store at Icon Outlet this week. We’re excited to welcome America’s oldest clothing retailer.

Founded in 1818, Brooks Brothers is the original authority on American style, offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids.

The feel of the store perfectly reflects the heritage of the brand, and shoppers can expect to find timeless classics at a significant discount from the high street.

The menswear range features signature polos, shirts and chinos, whilst the women’s wear collection includes weekday essentials, spring sweaters and statement jewellery. Check out their website to view the full collection.

Brooks Brothers join Cheaney Shoes, Gant, Hackett London, and Aspinal of London, and over 40 other premium brands. Icon Outlet brings outlet shopping to the Capital, with significant discounts on high street prices.

March 25, 2019

Posted In: Style

Icon Outlet; the destination for Menswear this Spring

With many brands launching their Spring and Summer collections in the coming weeks, Icon Outlet is the perfect destination to view the full spectrum of Menswear for 2019.

From formal suits and exquisite tailoring to activewear and the comfiest around town weekend wear, we’ve got every occasion covered with up to 60% off high street prices. With all of your favourite brands under the world-famous roof of The O2, we’re excited to be your one-stop-shop for the most stylish Spring and Summer yet.

Between 23 February and 3 March, many of our leading menswear brands will be offering further exclusive discounts and promotions on top of outlet prices. Check out the list of retailers below who will be partaking in this exciting menswear promotional period, and visit the What’s On page for details of the specific brand promotions you’ll find in store.


  • Calvin Klein
  • Jack Wills
  • GAP
  • Tommy Hilfiger
  • G-Star Raw
  • Levi’s
  • Pepe Jeans London
  • Asics
  • Skechers
  • Crew


  • Hackett London
  • GANT
  • Remus Uomo
  • Moss Bros
  • Brooks Brothers
  • Joseph Cheaney & Sons


  • Moleskine
  • Sunglass Hut
  • Indulge fragrances
  • Clarks
  • Dune London
  • Kurt Geiger
  • Scotch & Soda

Whether you’re a total shopaholic, or just want it over and done with, you’re bound to find what you’re looking for at Icon Outlet. And with up to 60% off high street prices, what are you waiting for?


March 24, 2019

Posted In: Style

5 reasons the kids will love Icon Outlet

If you’re running out of ways to entertain the kids, then look no further. London’s newest shopping destination, Icon Outlet, offers an action-packed day out for the whole family.

Not only is it the perfect opportunity to top up the children’s wardrobes, but you might also be able to sneak in some time to treat yourself.

Here we round up the 5 key reasons you should make this part of your Half Term programme.

1.Essential kids shopping, covered: With their favourite brands available at up to 60% off high street prices, you’re bound to find some bargains that will delight the family. Shop at Clarks, GAP, Cath Kidston and Build-A-Bear Workshop to name just a few.

2. Fun activities for everyone: You could tie in a shopping trip with a bounce at the Oxygen Freejumping trampoline park or an afternoon at the Cineworld cinema. Not only are they guaranteed to have a good time, but you’re guaranteed a good night’s sleep.

3. Hassle free travel: Forget complicated travel plans. There are great transport links to ICON Outlet; on the tube, bus or by boat. Plus we’re offering free parking when you spend over £35. Just speak to one of our team at the help desk when you arrive to claim.

4. Even more discounts!: Some brands have taken it one step further and are running specific promotions over Half Term. Head to GAP, Cosmetics Company Store, GANT and Ted Baker for additional discounts or incentives

5. Food for fussy eaters: There are plenty of food choices, even for the fussiest of eaters with food from all corners of the globe conveniently nestled under the world-famous roof of The O2. If in doubt there’s always Dum Dum Donuts for a sweet afternoon treat.

So what are you waiting for? Pack up the kids and head for Icon Outlet at The O2, for some alternative Half Term activity options. We look forward to seeing you soon.


March 24, 2019

Posted In: Style